Carrossel de emoções: a postagem matrimonial de Lula e Janja como estratégia de comunicação na pré-campanha de eleição
From the polarized political scenario in Brazil in 2022 and the context of rivalry between left and right, the article explores the wedding ceremony as part of former President Luiz Inácio Lula da Silva's communication strategy with Rosângela da Silva (Janja) in May 2022 and its relation to...
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| Principais autores: | , |
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| Outros Autores: | |
| Formato: | bachelorThesis |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Assuntos: | |
| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/55754 |
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| Resumo: | From the polarized political scenario in Brazil in 2022 and the context of rivalry
between left and right, the article explores the wedding ceremony as part of former President
Luiz Inácio Lula da Silva's communication strategy with Rosângela da Silva (Janja) in May
2022 and its relation to the presidential campaign to be conducted throughout the year. To do
so, the article specifically refers to the carousel published by Lula on his personal Instagram
to analyze the role of the post in the construction of his self-image as a future presidential
candidate. The theoretical analysis is based on discussions in the fields of sociology and
communication, with an emphasis on political marketing and brand humanization. The
methodology involves netnography of the mentioned post. This discussion gains relevance by
addressing the process of personal brand construction in the digital realm and better
understanding how culture and the internet influenced communication strategies in the 2022
Brazilian presidential election. |
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