Redes de empreendedorismo feminino: explorando a formação e interação por meio da lógica effectuation
The objective of this research is to understand the process of formation and interaction of female entrepreneurship networks under effectuation logic. From the literature review carried out, 14 propositions were established that were verified in a field research. The methodological design adopted...
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| Formato: | doctoralThesis |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/54861 |
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| Resumo: | The objective of this research is to understand the process of formation and interaction of female
entrepreneurship networks under effectuation logic. From the literature review carried out, 14
propositions were established that were verified in a field research. The methodological design
adopted is a descriptive research with a qualitative approach. An immersion was made in a
network of female entrepreneurship that has its activities carried out in the state of Rio Grande
do Norte, where data were collected through semi-structured interviews and direct observation.
The analysis was carried out using content analysis techniques with Atlas ti.V.23 software for
the organization, coding and categorization of data. It was found that participation in female
entrepreneurship networks can generate triggers for the development of women as
entrepreneurs (by listening to other women's stories and feeling part of a social group); to
provide benefits for the undertakings, through business disclosure, access to new contacts and
learning about management; and offer non-financial advantages, especially in terms of the
personal development of entrepreneurs. Peculiar aspects of female entrepreneurship such as
initial interactions with close ties of friendship and family; the relationship of trust as the main
link between the participants and the content focused not only on exchange relationships and
benefits for the entrepreneurs' businesses, but also on personal development, mutual support
and exploration of aspects related to the female universe were highlighted. The results in the
analyzes corroborate the pre-established propositions. This paper contributes with an analysis
of the dynamic and complex networking activities of women entrepreneurs, moves beyond a
single agency perspective to a collaborative perspective on entrepreneurship by women. The
conceptual framework created can help in the management and future designs of both the
analyzed network and other entrepreneurship networks aimed at the female audience and also
helps public policy makers who need a better understanding of the relationships and networks
of women entrepreneurs. It points out how some benefits experienced by participants in a
network of women entrepreneurs can mitigate gaps in female entrepreneurship, such as
difficulty participating in networks, low innovative capacity, lack of self-confidence, lack of
professional qualification, difficulties in establishing strategies for growth, little money for
promotion and financial problems. |
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