Luz na passarela: a dinâmica dos eventos de moda frente ao entrelaçamento do turismo com a moda
Fashion and tourism are contemporary phenomena that symbolize the transformations of society, arising from the socio-cultural and economic relations of their surroundings. In the quest to elucidate too much synergy between these two fields of study, the events sector stands out and, in particular...
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Turismo de evento Evento de moda Turismo cultural Moda e cultural São Paulo Fashion Week CNPQ::CIENCIAS SOCIAIS APLICADAS::TURISMO |
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Turismo de evento Evento de moda Turismo cultural Moda e cultural São Paulo Fashion Week CNPQ::CIENCIAS SOCIAIS APLICADAS::TURISMO Claudino, Adson de Lima Luz na passarela: a dinâmica dos eventos de moda frente ao entrelaçamento do turismo com a moda |
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Fashion and tourism are contemporary phenomena that symbolize the transformations of
society, arising from the socio-cultural and economic relations of their surroundings. In the
quest to elucidate too much synergy between these two fields of study, the events sector stands
out and, in particular, the fashion events segment. Fashion events are authentic and creative
events that promote trends and innovations in the fashion chain, disseminate knowledge about
the area, radiate direct and indirect benefits to other markets, collaborate for the marketing of
the destinations that host them and stimulate consumption behavior by through desire, like the
São Paulo Fashion Week, considered the most emblematic fashion week in Brazil. From this
perspective, two questions guided this research, namely: 1) Is it possible to establish a link
between the fashion and tourism markets? and; 2) How do fashion events held in Brazil enhance
the tourist destinations that host them? Faced with the desire to deepen the discussions on the
aforementioned theme, this dissertation aimed to investigate how fashion events collaborate
with tourist activity, in order to understand the synergy between tourism and fashion. With
regard to methodological aspects, this is a phenomenological research that has a descriptive and
exploratory typology, with a qualitative approach. Data collection took place via the Google
Meet platform, through interviews with seven professionals who work at fashion events in
Brazil and a representative of the Observatório de Turismo e Eventos in the city of São Paulo.
Bibliographical and documentary research was also adopted in this collection process, using
content analysis as a technique for data interpretation and the Iramuteq software (version 0.7
alpha 2) for systematization and structuring of results. The results demonstrate that tourism and
fashion are correlated by favoring consumption needs, behaviors and desires typical of
modernity, making it possible to think of dynamics that mutually benefit them and can expand
their respective sectors. Thus, fashion events are seen as events that enhance this interaction
and present a prominent appreciation of Brazilian culture, user experiences, search for
innovation and collaboration with other markets. The research findings point out that events of
this type have skills to work with new tourism segments linked to fashion and culture, and it is
opportune to develop strategies to expand these ideas. Thus, this work proposes a new look at
the theme of fashion events, based on the attributes of these events as a way to expand studies
in the field of tourism and fashion. |
| author2 |
Silva, Ricardo Lanzarini Gomes |
| author_facet |
Silva, Ricardo Lanzarini Gomes Claudino, Adson de Lima |
| format |
masterThesis |
| author |
Claudino, Adson de Lima |
| author_sort |
Claudino, Adson de Lima |
| title |
Luz na passarela: a dinâmica dos eventos de moda frente ao entrelaçamento do turismo com a moda |
| title_short |
Luz na passarela: a dinâmica dos eventos de moda frente ao entrelaçamento do turismo com a moda |
| title_full |
Luz na passarela: a dinâmica dos eventos de moda frente ao entrelaçamento do turismo com a moda |
| title_fullStr |
Luz na passarela: a dinâmica dos eventos de moda frente ao entrelaçamento do turismo com a moda |
| title_full_unstemmed |
Luz na passarela: a dinâmica dos eventos de moda frente ao entrelaçamento do turismo com a moda |
| title_sort |
luz na passarela: a dinâmica dos eventos de moda frente ao entrelaçamento do turismo com a moda |
| publisher |
Universidade Federal do Rio Grande do Norte |
| publishDate |
2023 |
| url |
https://repositorio.ufrn.br/handle/123456789/54744 |
| work_keys_str_mv |
AT claudinoadsondelima luznapassarelaadinamicadoseventosdemodafrenteaoentrelacamentodoturismocomamoda AT claudinoadsondelima lightonthecatwalkthedynamicsoffashioneventsinthefaceoftheintertwiningoftourismwithfashion |
| _version_ |
1797696488454750208 |
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ri-123456789-547442024-03-19T04:02:37Z Luz na passarela: a dinâmica dos eventos de moda frente ao entrelaçamento do turismo com a moda Light on the catwalk: the dynamics of fashion events in the face of the intertwining of tourism with fashion Claudino, Adson de Lima Silva, Ricardo Lanzarini Gomes https://orcid.org/0000-0002-6519-6847 http://lattes.cnpq.br/9281390806007447 https://orcid.org/0000-0001-6817-7177 http://lattes.cnpq.br/9857446311863232 Kreitlow, Fernanda Farias Vasconcelos Bridi, Guilherme http://lattes.cnpq.br/1626859396401842 Trigo, Luiz Gonzaga Godói Turismo de evento Evento de moda Turismo cultural Moda e cultural São Paulo Fashion Week CNPQ::CIENCIAS SOCIAIS APLICADAS::TURISMO Fashion and tourism are contemporary phenomena that symbolize the transformations of society, arising from the socio-cultural and economic relations of their surroundings. In the quest to elucidate too much synergy between these two fields of study, the events sector stands out and, in particular, the fashion events segment. Fashion events are authentic and creative events that promote trends and innovations in the fashion chain, disseminate knowledge about the area, radiate direct and indirect benefits to other markets, collaborate for the marketing of the destinations that host them and stimulate consumption behavior by through desire, like the São Paulo Fashion Week, considered the most emblematic fashion week in Brazil. From this perspective, two questions guided this research, namely: 1) Is it possible to establish a link between the fashion and tourism markets? and; 2) How do fashion events held in Brazil enhance the tourist destinations that host them? Faced with the desire to deepen the discussions on the aforementioned theme, this dissertation aimed to investigate how fashion events collaborate with tourist activity, in order to understand the synergy between tourism and fashion. With regard to methodological aspects, this is a phenomenological research that has a descriptive and exploratory typology, with a qualitative approach. Data collection took place via the Google Meet platform, through interviews with seven professionals who work at fashion events in Brazil and a representative of the Observatório de Turismo e Eventos in the city of São Paulo. Bibliographical and documentary research was also adopted in this collection process, using content analysis as a technique for data interpretation and the Iramuteq software (version 0.7 alpha 2) for systematization and structuring of results. The results demonstrate that tourism and fashion are correlated by favoring consumption needs, behaviors and desires typical of modernity, making it possible to think of dynamics that mutually benefit them and can expand their respective sectors. Thus, fashion events are seen as events that enhance this interaction and present a prominent appreciation of Brazilian culture, user experiences, search for innovation and collaboration with other markets. The research findings point out that events of this type have skills to work with new tourism segments linked to fashion and culture, and it is opportune to develop strategies to expand these ideas. Thus, this work proposes a new look at the theme of fashion events, based on the attributes of these events as a way to expand studies in the field of tourism and fashion. Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES Moda e turismo são fenômenos contemporâneos que simbolizam as transformações da sociedade, provenientes das relações socioculturais e econômicas do seu entorno. Na busca por elucidar demasiada sinergia entre esses dois campos de estudo, destaca-se o setor de eventos e, em especial, o segmento de eventos de moda. Eventos de moda são acontecimentos autênticos e criativos que promovem as tendências e inovações da cadeia da moda, disseminam conhecimento sobre a área, irradiam benefícios diretos e indiretos para outros mercados, colaboram para o marketing dos destinos que os sediam e estimulam o comportamento de consumo por meio do desejo, a exemplo da São Paulo Fashion Week, considerada a semana de moda mais emblemática do Brasil. Nessa ótica, duas indagações nortearam esta pesquisa, a saber: 1) é possível estabelecer vínculo entre os mercados da moda e do turismo? e; 2) de que forma eventos de moda realizados no Brasil potencializam os destinos turísticos que os sediam? Frente ao anseio de aprofundar as discussões da referida temática, essa dissertação teve como objetivo investigar de que forma os eventos de moda colaboram com a atividade turística, a fim de compreender a sinergia entre o turismo e a moda. No que concerne aos aspectos metodológicos, trata-se de uma pesquisa fenomenológica que possui tipologia descritiva e exploratória, com abordagem qualitativa. A coleta dos dados ocorreu via plataforma do Google Meet, por meio da realização de entrevistas com sete profissionais que atuam em eventos de moda pelo Brasil e um representante do Observatório de Turismo e Eventos da cidade de São Paulo. Adotou-se ainda, a pesquisa bibliográfica e documental nesse processo de coleta, empregando-se a análise de conteúdo como técnica para interpretação dos dados e o software Iramuteq (versão 0.7 alpha 2) para sistematização e estruturação dos resultados. Os resultados demonstram que o turismo e a moda admitem correlação ao favorecer necessidades de consumo, comportamentos e desejos típicos da modernidade, sendo possível pensar em dinâmicas que os beneficiem mutuamente e possam ampliar seus respectivos setores. Destarte, os eventos de moda são vislumbrados como acontecimentos que potencializam essa interação e apresentam uma proeminente valorização da cultura brasileira, das experiências dos usuários, busca pela inovação e colaboração com outros mercados. Os achados da pesquisa apontam que eventos desse tipo dispõem de aptidões para se trabalhar novos segmentos de turismo ligados à moda e à cultura, sendo oportuno desenvolver estratégias para expandir essas ideias. Assim, essa obra propõe um novo olhar para a temática dos eventos de moda, pautado nos atributos desses acontecimentos como forma de ampliar os estudos no campo do turismo e da moda. 2024-03-07 2023-09-07T00:32:57Z 2023-07-12 masterThesis CLAUDINO, Adson de Lima. Luz na passarela: a dinâmica dos eventos de moda frente ao entrelaçamento do turismo com a moda. Orientador: Ricardo Lanzarini Gomes Silva. 2023. 101f. Dissertação (Mestrado em Turismo) - Centro de Ciências Sociais Aplicadas, Universidade Federal do Rio Grande do Norte, Natal, 2023. https://repositorio.ufrn.br/handle/123456789/54744 pt_BR Acesso Embargado application/pdf Universidade Federal do Rio Grande do Norte Brasil UFRN PROGRAMA DE PÓS-GRADUAÇÃO EM TURISMO |