Luz na passarela: a dinâmica dos eventos de moda frente ao entrelaçamento do turismo com a moda
Fashion and tourism are contemporary phenomena that symbolize the transformations of society, arising from the socio-cultural and economic relations of their surroundings. In the quest to elucidate too much synergy between these two fields of study, the events sector stands out and, in particular...
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| Formato: | Dissertação |
| Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/54744 |
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| Resumo: | Fashion and tourism are contemporary phenomena that symbolize the transformations of
society, arising from the socio-cultural and economic relations of their surroundings. In the
quest to elucidate too much synergy between these two fields of study, the events sector stands
out and, in particular, the fashion events segment. Fashion events are authentic and creative
events that promote trends and innovations in the fashion chain, disseminate knowledge about
the area, radiate direct and indirect benefits to other markets, collaborate for the marketing of
the destinations that host them and stimulate consumption behavior by through desire, like the
São Paulo Fashion Week, considered the most emblematic fashion week in Brazil. From this
perspective, two questions guided this research, namely: 1) Is it possible to establish a link
between the fashion and tourism markets? and; 2) How do fashion events held in Brazil enhance
the tourist destinations that host them? Faced with the desire to deepen the discussions on the
aforementioned theme, this dissertation aimed to investigate how fashion events collaborate
with tourist activity, in order to understand the synergy between tourism and fashion. With
regard to methodological aspects, this is a phenomenological research that has a descriptive and
exploratory typology, with a qualitative approach. Data collection took place via the Google
Meet platform, through interviews with seven professionals who work at fashion events in
Brazil and a representative of the Observatório de Turismo e Eventos in the city of São Paulo.
Bibliographical and documentary research was also adopted in this collection process, using
content analysis as a technique for data interpretation and the Iramuteq software (version 0.7
alpha 2) for systematization and structuring of results. The results demonstrate that tourism and
fashion are correlated by favoring consumption needs, behaviors and desires typical of
modernity, making it possible to think of dynamics that mutually benefit them and can expand
their respective sectors. Thus, fashion events are seen as events that enhance this interaction
and present a prominent appreciation of Brazilian culture, user experiences, search for
innovation and collaboration with other markets. The research findings point out that events of
this type have skills to work with new tourism segments linked to fashion and culture, and it is
opportune to develop strategies to expand these ideas. Thus, this work proposes a new look at
the theme of fashion events, based on the attributes of these events as a way to expand studies
in the field of tourism and fashion. |
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