"Só tenho dois braços": a pandemia de Covid-19 e o setor artesanal do Rio Grande do Norte
In this dissertation, I analyze the context of crisis that affected the craft sector in the brazilian state of Rio Grande do Norte in the face of the new coronavirus pandemic, with emphasis on the strategies chosen by the artisans to deal with the consequences of the health crisis. To do so, I de...
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RI - UFRN |
| language |
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Artesanato Políticas públicas Comércio digital Pandemia CNPQ::CIENCIAS HUMANAS::ANTROPOLOGIA |
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Artesanato Políticas públicas Comércio digital Pandemia CNPQ::CIENCIAS HUMANAS::ANTROPOLOGIA Maux, Augusto Carlos de Oliveira "Só tenho dois braços": a pandemia de Covid-19 e o setor artesanal do Rio Grande do Norte |
| description |
In this dissertation, I analyze the context of crisis that affected the craft sector in the
brazilian state of Rio Grande do Norte in the face of the new coronavirus pandemic,
with emphasis on the strategies chosen by the artisans to deal with the
consequences of the health crisis. To do so, I delimit a social field of Potiguar
handcrafts as an analytical unit. My ethnographic path is broken down into several
stages: initially participating in the public management of policies for handcrafts,
through the monitoring of representative entities of the sector, and through digital
ethnography focused on the social media most employed by craftswomen. We
observed several obstacles faced by the workers of the sector during the pandemic:
the first moment of discouragement due to the abrupt suspension of fairs, tourism,
and every kind of face-to-face commercialization; the overload of domestic work; the
mobilizations and anxieties to receive the emergency aid; the crisis in the supply of
raw materials; the mobilizations for the Aldir Blanc Cultural Emergency Law; the
search for applications and marketplaces specific to the sector; and, finally, the
gradual resumption of face-to-face commercialization modalities. During all this time,
the accelerated insertion in digital commerce networks was a constant necessity, and
from the research it was possible to identify a multiplicity of discursive referentials
reflexively activated by the artisans in this process. I argue that the expansion of the
digital market for the craft sector as a result of the suspension of face-to-face
marketing modalities constitutes appropriation of technologies by craftswomen in a
context of exceptionality; the use of technology reflects the characteristics of the field
while also being influenced by the dynamics of digital platforms. |
| author2 |
Cavignac, Julie Antoinette |
| author_facet |
Cavignac, Julie Antoinette Maux, Augusto Carlos de Oliveira |
| format |
masterThesis |
| author |
Maux, Augusto Carlos de Oliveira |
| author_sort |
Maux, Augusto Carlos de Oliveira |
| title |
"Só tenho dois braços": a pandemia de Covid-19 e o setor artesanal do Rio Grande do Norte |
| title_short |
"Só tenho dois braços": a pandemia de Covid-19 e o setor artesanal do Rio Grande do Norte |
| title_full |
"Só tenho dois braços": a pandemia de Covid-19 e o setor artesanal do Rio Grande do Norte |
| title_fullStr |
"Só tenho dois braços": a pandemia de Covid-19 e o setor artesanal do Rio Grande do Norte |
| title_full_unstemmed |
"Só tenho dois braços": a pandemia de Covid-19 e o setor artesanal do Rio Grande do Norte |
| title_sort |
"só tenho dois braços": a pandemia de covid-19 e o setor artesanal do rio grande do norte |
| publisher |
Universidade Federal do Rio Grande do Norte |
| publishDate |
2023 |
| url |
https://repositorio.ufrn.br/handle/123456789/54451 |
| work_keys_str_mv |
AT mauxaugustocarlosdeoliveira sotenhodoisbracosapandemiadecovid19eosetorartesanaldoriograndedonorte AT mauxaugustocarlosdeoliveira ionlyhavetwoarmsthecovid19pandemicandthecraftsectorinriograndedonorte |
| _version_ |
1774866366761795584 |
| spelling |
ri-123456789-544512023-08-14T20:03:09Z "Só tenho dois braços": a pandemia de Covid-19 e o setor artesanal do Rio Grande do Norte “I only have two arms” - the Covid-19 pandemic and the craft sector in Rio Grande do Norte Maux, Augusto Carlos de Oliveira Cavignac, Julie Antoinette http://lattes.cnpq.br/6181538149786289 https://orcid.org/0000-0003-0192-1103 http://lattes.cnpq.br/2111200163433960 Ciacchi, Andrea Melo, Juliana Gonçalves http://lattes.cnpq.br/4328813707663376 Brito, Thaís Fernanda Salves de Artesanato Políticas públicas Comércio digital Pandemia CNPQ::CIENCIAS HUMANAS::ANTROPOLOGIA In this dissertation, I analyze the context of crisis that affected the craft sector in the brazilian state of Rio Grande do Norte in the face of the new coronavirus pandemic, with emphasis on the strategies chosen by the artisans to deal with the consequences of the health crisis. To do so, I delimit a social field of Potiguar handcrafts as an analytical unit. My ethnographic path is broken down into several stages: initially participating in the public management of policies for handcrafts, through the monitoring of representative entities of the sector, and through digital ethnography focused on the social media most employed by craftswomen. We observed several obstacles faced by the workers of the sector during the pandemic: the first moment of discouragement due to the abrupt suspension of fairs, tourism, and every kind of face-to-face commercialization; the overload of domestic work; the mobilizations and anxieties to receive the emergency aid; the crisis in the supply of raw materials; the mobilizations for the Aldir Blanc Cultural Emergency Law; the search for applications and marketplaces specific to the sector; and, finally, the gradual resumption of face-to-face commercialization modalities. During all this time, the accelerated insertion in digital commerce networks was a constant necessity, and from the research it was possible to identify a multiplicity of discursive referentials reflexively activated by the artisans in this process. I argue that the expansion of the digital market for the craft sector as a result of the suspension of face-to-face marketing modalities constitutes appropriation of technologies by craftswomen in a context of exceptionality; the use of technology reflects the characteristics of the field while also being influenced by the dynamics of digital platforms. Neste trabalho, analiso o contexto de crise que acometeu o setor artesanal potiguar diante da pandemia do novo coronavírus, com ênfase nas estratégias escolhidas pelas artesãs para lidar com as consequências da crise sanitária. Para isso, delimitei um campo social do artesanato potiguar como unidade analítica. Meu percurso etnográfico se decompõe em diversas etapas: inicialmente participando da gestão pública das políticas para o artesanato, passando pelo acompanhamento de entidades representativas do setor e por etnografia digital focalizada nas mídias sociais mais empregadas pelas artesãs. Foram observados vários percalços enfrentados pelas trabalhadoras do setor no decorrer da pandemia: o primeiro momento de desalento em virtude da suspensão abrupta das feiras, do turismo, e de todas as formas presenciais de comercialização; a sobrecarga de trabalho doméstico; as mobilizações e anseios para o recebimento do auxílio emergencial; a crise na oferta de matéria-prima; as mobilizações para a Lei de Emergência Cultural Aldir Blanc; a busca por aplicativos e marketplaces específicos ao setor; e, finalmente, a gradual retomada das modalidades presenciais de comercialização. Durante todo esse período, a inserção acelerada em redes de comércio digital foi uma necessidade constante. No decorrer da pesquisa foi possível identificar uma multiplicidade de referenciais discursivos ativados reflexivamente pelas artesãs nesse processo. Argumento que a ampliação do mercado digital para o setor artesanal em decorrência da suspensão de modalidades presenciais de comercialização constitui apropriação das tecnologias pelas artesãs num contexto de excepcionalidade, onde o uso da tecnologia reflete as características do setor, também influenciado pelas dinâmicas próprias das plataformas digitais. 2023-08-14T20:02:26Z 2023-08-14T20:02:26Z 2023-03-09 masterThesis MAUX, Augusto Carlos de Oliveira. "Só tenho dois braços": a pandemia de Covid-19 e o setor artesanal do Rio Grande do Norte. Orientador: Julie Antoinette Cavignac. 2023. 131f. Dissertação (Mestrado em Antropologia Social) - Centro de Ciências Humanas, Letras e Artes, Universidade Federal do Rio Grande do Norte, Natal, 2023. https://repositorio.ufrn.br/handle/123456789/54451 pt_BR Acesso Aberto application/pdf Universidade Federal do Rio Grande do Norte Brasil UFRN PROGRAMA DE PÓS-GRADUAÇÃO EM ANTROPOLOGIA SOCIAL |