Cultura Datadriven e o novo papel do contador no mercado de trabalho

The datadriven culture has been defined as a business approach that relies on data to guide decision-making. In this approach, data is collected, analyzed and used to make informed and reasoned decisions, rather than relying on intuition or personal experience. This culture has gained prominence in...

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Autor principal: Fernandes, João Matheus Bessa
Outros Autores: Ribeiro, João Maria Montenegro
Formato: bachelorThesis
Idioma:pt_BR
Publicado em: Universidade Federal do Rio Grande do Norte
Assuntos:
datadriven
contabilidade
tomada de decisão
indicadores
CNPQ::CIENCIAS SOCIAIS APLICADAS
Endereço do item:https://repositorio.ufrn.br/handle/123456789/54014
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id ri-123456789-54014
record_format dspace
institution Repositório Institucional
collection RI - UFRN
language pt_BR
topic datadriven
contabilidade
tomada de decisão
indicadores
CNPQ::CIENCIAS SOCIAIS APLICADAS
spellingShingle datadriven
contabilidade
tomada de decisão
indicadores
CNPQ::CIENCIAS SOCIAIS APLICADAS
Fernandes, João Matheus Bessa
Cultura Datadriven e o novo papel do contador no mercado de trabalho
description The datadriven culture has been defined as a business approach that relies on data to guide decision-making. In this approach, data is collected, analyzed and used to make informed and reasoned decisions, rather than relying on intuition or personal experience. This culture has gained prominence in recent years, especially with the advent of information technology and the increase in the amount of data available. Accounting, in turn, is an area that deals daily with financial and accounting data, such as income, expenses, balance sheets, financial statements, among others. The analysis of this data can provide valuable strategic information for companies, such as identification of excessive costs, opportunities for reducing expenses, increasing revenues, in addition to providing information for decision making regarding the allocation of resources, investments and marketing strategies. growth. The use of data and the adoption of a data-driven culture in accounting can provide several advantages, such as optimizing accounting processes, reducing errors and rework, improving the efficiency and effectiveness of processes, in addition to allowing the analysis of large amounts of data. data in a timely manner, providing valuable insights for companies. However, for the datadriven culture to be successfully implemented in accounting, it is necessary for companies to have an adequate technological infrastructure, such as integrated management systems and data analysis tools. In addition, accounting professionals need to be trained and familiar with data analysis and the technological tools available. In short, the datadriven culture can be a competitive advantage for companies that want to optimize their accounting processes and make more informed and strategic decisions. Studying this relationship between datadriven culture and accounting can provide valuable insights for companies that want to implement this approach in their accounting management. As a result, this study seeks to quantify and analyze the familiarity of these professionals with regard to the tools and business indicators used to analyze the performance of areas related to business and accounting, which are essential for the new role of the accountant in the job market.
author2 Ribeiro, João Maria Montenegro
author_facet Ribeiro, João Maria Montenegro
Fernandes, João Matheus Bessa
format bachelorThesis
author Fernandes, João Matheus Bessa
author_sort Fernandes, João Matheus Bessa
title Cultura Datadriven e o novo papel do contador no mercado de trabalho
title_short Cultura Datadriven e o novo papel do contador no mercado de trabalho
title_full Cultura Datadriven e o novo papel do contador no mercado de trabalho
title_fullStr Cultura Datadriven e o novo papel do contador no mercado de trabalho
title_full_unstemmed Cultura Datadriven e o novo papel do contador no mercado de trabalho
title_sort cultura datadriven e o novo papel do contador no mercado de trabalho
publisher Universidade Federal do Rio Grande do Norte
publishDate 2023
url https://repositorio.ufrn.br/handle/123456789/54014
work_keys_str_mv AT fernandesjoaomatheusbessa culturadatadriveneonovopapeldocontadornomercadodetrabalho
AT fernandesjoaomatheusbessa datadrivencultureandthenewroleoftheaccountantinthelabormarket
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spelling ri-123456789-540142023-07-21T14:51:10Z Cultura Datadriven e o novo papel do contador no mercado de trabalho Datadriven culture and the new role of the accountant in the labor market Fernandes, João Matheus Bessa Ribeiro, João Maria Montenegro http://lattes.cnpq.br/5801451283207253 Oliveira, Edmilson Jovino de Celestino, Maxwell dos Santos datadriven contabilidade tomada de decisão indicadores CNPQ::CIENCIAS SOCIAIS APLICADAS The datadriven culture has been defined as a business approach that relies on data to guide decision-making. In this approach, data is collected, analyzed and used to make informed and reasoned decisions, rather than relying on intuition or personal experience. This culture has gained prominence in recent years, especially with the advent of information technology and the increase in the amount of data available. Accounting, in turn, is an area that deals daily with financial and accounting data, such as income, expenses, balance sheets, financial statements, among others. The analysis of this data can provide valuable strategic information for companies, such as identification of excessive costs, opportunities for reducing expenses, increasing revenues, in addition to providing information for decision making regarding the allocation of resources, investments and marketing strategies. growth. The use of data and the adoption of a data-driven culture in accounting can provide several advantages, such as optimizing accounting processes, reducing errors and rework, improving the efficiency and effectiveness of processes, in addition to allowing the analysis of large amounts of data. data in a timely manner, providing valuable insights for companies. However, for the datadriven culture to be successfully implemented in accounting, it is necessary for companies to have an adequate technological infrastructure, such as integrated management systems and data analysis tools. In addition, accounting professionals need to be trained and familiar with data analysis and the technological tools available. In short, the datadriven culture can be a competitive advantage for companies that want to optimize their accounting processes and make more informed and strategic decisions. Studying this relationship between datadriven culture and accounting can provide valuable insights for companies that want to implement this approach in their accounting management. As a result, this study seeks to quantify and analyze the familiarity of these professionals with regard to the tools and business indicators used to analyze the performance of areas related to business and accounting, which are essential for the new role of the accountant in the job market. A cultura datadriven tem sido definida como uma abordagem empresarial que se baseia em dados para orientar a tomada de decisão. Nessa abordagem, os dados são coletados, analisados e utilizados para tomar decisões informadas e fundamentadas, ao invés de se basear em intuição ou experiência pessoal. Essa cultura tem ganhado destaque nos últimos anos, especialmente com o advento da tecnologia da informação e o aumento da quantidade de dados disponíveis. A contabilidade, por sua vez, é uma área que lida diariamente com dados financeiros e contábeis, como receitas, despesas, balanços patrimoniais, demonstrações financeiras, entre outros. A análise desses dados pode fornecer informações estratégicas valiosas para as empresas, tais como identificação de custos excessivos, oportunidades de redução de despesas, aumento de receitas, além de fornecer informações para a tomada de decisão em relação à alocação de recursos, investimentos e estratégias de crescimento. A utilização de dados e a adoção de uma cultura datadriven na contabilidade podem proporcionar diversas vantagens, como a otimização dos processos contábeis, a redução de erros e retrabalhos, a melhoria da eficiência e eficácia dos processos, além de permitir a análise de grandes quantidades de dados em tempo hábil, proporcionando insights valiosos para as empresas. No entanto, para que a cultura datadriven seja implementada com sucesso na contabilidade, é necessário que as empresas possuam uma infraestrutura tecnológica adequada, como sistemas de gestão integrados e ferramentas de análise de dados. Além disso, é preciso que os profissionais da área contábil sejam capacitados e estejam familiarizados com a análise de dados e as ferramentas tecnológicas disponíveis. Em resumo, a cultura datadriven pode ser um diferencial competitivo para as empresas que desejam otimizar seus processos contábeis e tomar decisões mais informadas e estratégicas. O estudo dessa relação entre cultura datadriven e contabilidade pode fornecer insights valiosos para as empresas que desejam implementar essa abordagem em sua gestão contábil. Em razão disso esse estudo busca quantificar e analisar a familiaridade desses profissionais com relação as ferramentas e indicadores de negócios utilizados para analisar o desempenho das áreas relacionadas ao negocio e a contabilidade, sendo esses essenciais para o novo papel do contador no mercado de trabalha 2023-07-21T14:51:10Z 2023-07-21T14:51:10Z 2023-07-13 bachelorThesis FERNANDES, João Matheus Bessa. Datadriven culture and the new role of the accountant in the labor market. Orientador: João Maria Montenegro Ribeiro. 2023. 30 f. Trabalho de Conclusão de Curso (Graduação em Ciências Contábeis) - Departamento de Ciências Contábeis, Universidade Federal do Rio Grande do Norte, Natal, 2023. https://repositorio.ufrn.br/handle/123456789/54014 pt_BR Attribution 3.0 Brazil http://creativecommons.org/licenses/by/3.0/br/ application/pdf Universidade Federal do Rio Grande do Norte Brasil UFRN Ciências Contábeis Departamento de Ciências Contábeis

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