Campanha digital: a marca Lipo Corpus e a construção de padrões de beleza no Instagram
This digital campaign analyzes the brand Lipo Corpus, from Grupo Corpus, which sells slimming and beauty products. When examining the brand's profile on Instagram, we identified a preference for representations that reinforce a standardized body ideal, encouraging the use of products such as...
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| Principais autores: | , , , |
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| Outros Autores: | |
| Formato: | bachelorThesis |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Assuntos: | |
| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/53854 |
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| Resumo: | This digital campaign analyzes the brand Lipo Corpus, from Grupo Corpus, which
sells slimming and beauty products. When examining the brand's profile on Instagram, we
identified a preference for representations that reinforce a standardized body ideal,
encouraging the use of products such as reducing gel, shake and anti-stretch mark gel to
achieve these beauty ideals. Therefore, our objective was to transform the brand's
communication, bringing the appreciation of the diversity of bodies as a fundamental pillar in
the communication strategy of Lipo Corpus. Using a methodological approach based on
discourse analysis, we explore concepts and reflections related to the body and its relationship
with aesthetic standards. We had the contribution of the authors Naomi Wolf, Lucia Santaella,
André Lemos, Umberto Eco and Douglas Kellner, to base and direct the elaboration of the
campaign. |
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