Análise da matriz SWOT em agência de viagens: um estudo de caso
This project aims to apply the SWOT matrix in a tourism agency, seeking to identify the strengths, transitory points, opportunities and threats inherent to the organization. As specific objectives, it seeks to: a) Map the general vision of the company's employees about the business; b) Propose...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/53820 |
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| Resumo: | This project aims to apply the SWOT matrix in a tourism agency, seeking to identify the strengths, transitory points, opportunities and threats inherent to the organization. As specific objectives, it seeks to: a) Map the general vision of the company's employees about the business; b) Propose strategies to improve the identified scenario. The research method applied was an exploratory case study. Participant observation was also used. Data were collected through semi-structured interviews with a sample of company employees. As a result of applying the SWOT matrix, the main strengths (loyal clientele, well-structured company, active marketing, ownership of direct suppliers) were identified as main strengths (delay in returning to customers, absence of HR, improvement in time management and training ) opportunities (investing in technology for ecommerce, increased search for post-pandemic travel) and threats (competition, internet, high prices). For each of these points, action strategies were developed with a view to maximizing everything that is already positive, as well as mitigating the effects of the identified negative points. |
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