Propagandas em saúde e os princípios do SUS durante a pandemia de covid-19 no Rio Grande do Norte
This work aims to analyze health advertisements broadcasted in the state of Rio Grande do Norte during the COVID-19 pandemic, based on the theoretical framework of Communication and Health by Inesita Araújo and Janine Cardoso. The adopted methodology is documentary analysis, focusing on how th...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/53668 |
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| Resumo: | This work aims to analyze health advertisements broadcasted in the state of Rio
Grande do Norte during the COVID-19 pandemic, based on the theoretical framework
of Communication and Health by Inesita Araújo and Janine Cardoso. The adopted
methodology is documentary analysis, focusing on how the principles of the Unified
Health System (SUS) were addressed in these advertisements, such as universal
access, comprehensiveness, equity, and social participation. The documentary
analysis will identify the elements present in the advertising pieces, enabling a
comparative evaluation with the SUS principles established in the official guidelines |
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