Fãs de K-Pop e comunicação no espaço digital: um estudo sobre cultura representativa, participativa e criativa
In a world of individuals with fragmented identities, there is still a point of convergence. K-Pop fandom culture is a space for virtual convergence through participatory communication. The identity of these communities is a determining factor in how they present themselves to the world and ho...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/53411 |
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| Resumo: | In a world of individuals with fragmented identities, there is still a point of convergence.
K-Pop fandom culture is a space for virtual convergence through participatory
communication. The identity of these communities is a determining factor in how they present
themselves to the world and how their participants interact with each other. Within the digital
space, this identity is transformative, re-signifying the way communication develops, pointing
to a style and structure completely different from traditional means of communication.
Fandoms have an attitude of participation and creativity through the presence of
representativeness. This research aims to analyze this behavioral structure within cyberspace
and understand what kind of communication is developed. The hypotheses presented are
related to the identity issue as a precursor to the modification of contemporary
communication. The methodology encompasses bibliographical research; case study
analyzing fanbase products; and the collection of data through a questionnaire carried out with
the fans, in order to bring results based on their behavior. |
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