Conteúdos documentais como estratégia de sensibilização ambiental: uma análise da aplicação dos Princípios Éticos de Sustentabilidade utilizados pela marca Positiv.a
The purpose of this article is to analyze the construction of Positiv.a's brand storytelling based on its documentary content on YouTube, using the sustainability principles established by the Conar Code of Ethics as guidelines for the analysis. Through an exploratory case study as a methodolog...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/53279 |
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| Resumo: | The purpose of this article is to analyze the construction of Positiv.a's brand storytelling based on its documentary content on YouTube, using the sustainability principles established by the Conar Code of Ethics as guidelines for the analysis. Through an exploratory case study as a methodological procedure, the article includes bibliographic references and examines the current scenario where conscious consumption is important for a sustainable development model. Furthermore, it emphasizes the need for actions not only from brands but also from individuals, companies, and the government to change the course of consumption and the origin of products. Our analysis indicates that the audiovisual content produced by Positiv.a employs awareness-raising techniques in line with the ethical principles of sustainability. |
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