NBA no país do futebol: as práticas de consumo e o relacionamento do torcedor brasileiro com a Liga Americana de Basquete
The following work was intended to analyze the success of the National Basketball Association, better known by the acronym NBA, specifically in the culture of the country most passionate about football in the world, Brazil, and dealing with this distance in relation to the fans in question. To conte...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/53237 |
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| Resumo: | The following work was intended to analyze the success of the National Basketball Association, better known by the acronym NBA, specifically in the culture of the country most passionate about football in the world, Brazil, and dealing with this distance in relation to the fans in question. To contextualize the subject, there is a broad explanation regarding the history of the NBA and the Brazilian presence in this area. This study addressed aspects of marketing with strategies focused on building relationships and developing high-engagement content. During the work, a survey was carried out among a limited number of Brazilian NBA fans, mainly to map their consumption habits with the League. Finally, a categorization was delimited referring to each fan profile according to the research, in which each category takes the name of a name common to basketball. |
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