Consuma e direis quem és: uma análise do perfil dos estudantes de publicidade da UFRN e suas práticas de consumo
The present work aims to evaluate the consumption profile of Publicity and Propaganda students at UFRN. How these students see themselves in the consumer society. The emphasis of the research will be on the responsible and sustainable consumption behavior of students, immersed in a society in which...
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Formato: | bachelorThesis |
Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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Endereço do item: | https://repositorio.ufrn.br/handle/123456789/53134 |
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Resumo: | The present work aims to evaluate the consumption profile of Publicity and Propaganda students at UFRN. How these students see themselves in the consumer society. The emphasis of the research will be on the responsible and sustainable consumption behavior of students, immersed in a society in which discarding and new purchases of products and services are increasingly encouraged. The consumer society is characterized above all by the widespread desire to acquire more and more “non-essentials”, in order to create exclusivity and differentiation among people. For Bauman, in this time of fluidity, nothing is made to last. reasoning that the work will be guided, with the purpose of reaching the perception of the interviewees. |
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