Estereótipos de gênero na intenção empreendedora de universitárias da área de tecnologia da informação
The objective of this dissertation is to understand how the gender stereotype can have a relationship with the entrepreneurial intention of female university students in the area of information technology (IT). Previous studies have focused on quantitative studies, and few have explored the subje...
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Formato: | Dissertação |
Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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Endereço do item: | https://repositorio.ufrn.br/handle/123456789/53020 |
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Resumo: | The objective of this dissertation is to understand how the gender stereotype can have a
relationship with the entrepreneurial intention of female university students in the area of
information technology (IT). Previous studies have focused on quantitative studies, and few
have explored the subject of entrepreneurial intention from the point of view of female
students of technological courses, considering more specifically gender issues and threat
theory. Using a basic qualitative research design, data was collected with nine semi structured
interviews that were conducted with female students of the Bachelor of Information
Technology (BTI) course at the Federal University of Rio Grande do Norte (UFRN). As an
analysis strategy, content analysis was used, in the thematic / category mode, with the support
of ATLAS.ti® 8.4.24. Among the results, note that the vast majority of interviewees
expressed little intention of opening a business in their field of education. The interviewed
students also perceive that the BTI course has not provided an environment that stimulates
their entrepreneurial potential, they understand that entrepreneurial education is still incipient,
and that gender stereotypes contribute to weakening their desire to become entrepreneurs in
the future. In the opinion of the interviewees, the barriers for women to open a business are
greater than the motivational aspects. Research enriches the field of female entrepreneurship
from the perspective of higher education in information technology. As a managerial
contribution, the research considers how the BTI can develop or advance in actions that
stimulate the female gender in the field of technology-based businesses and that take into
account the subjectivities of the students. |
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