Análise das relações entre capacidade de gerenciamento de crises, brand experience e intenção de escolha de destinos costeiros
Considering the continuous crises faced by the tourism sector, doubts arise about the best planning strategies capable of managing tourist destinations seeking competitiveness and attractiveness. In this sense, this study investigates the relationships between Crisis Management Capacity in touris...
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| Format: | doctoralThesis |
| Jezik: | pt_BR |
| Izdano: |
Universidade Federal do Rio Grande do Norte
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| Teme: | |
| Online pristup: | https://repositorio.ufrn.br/handle/123456789/52828 |
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| Sažetak: | Considering the continuous crises faced by the tourism sector, doubts arise about the best
planning strategies capable of managing tourist destinations seeking competitiveness and
attractiveness. In this sense, this study investigates the relationships between Crisis
Management Capacity in tourist destinations, Brand Experience and Image as influencing
factors in the intention to travel to coastal tourist destinations. The study can be considered as
having a post-positivist epistemological nature, using the hypothetical-deductive method, with
a quantitative approach, with the characteristic of being descriptive and exploratory. The
analysis model used was built based on the dimensions of Branding Experience, proposed by
Stuart J. Barnes et al (2014) and Crisis Management, proposed by Rastegar et al. (2021). 483
questionnaires were collected, resulting in a final sample of 428 questionnaires, distributed
online via the Google Forms platform, based on the Snowball sampling technique. The coastal
tourist destination of Pipa-RN was defined as the study area. As a data analysis technique,
descriptive analysis of variables, exploratory factor analysis, confirmatory factor analysis and
the Structural Equation Modeling (SEM) technique were used to explain the relationships of
the dimensions used in the research, with support from the Software Statistical Package for the
Social Sciences (IBM-SPSS) and the AMOS package. Among the main results, there was a
moderate correlation between the Brand Experience dimension and the Attitude, Image and
Intention to travel to coastal tourist destinations. Through the process of modeling structural
equations, no significant relationships were found between the dimension Perception of Crisis
Management and the dimensions Attitude, Image and Intention to travel to coastal tourist
destinations. It is understood that the study contributes to the area of knowledge since it aimed
to investigate existing gaps in the planning and management of coastal tourist destinations. |
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