Entrelaça: plataforma que compartilha sobra de matéria-prima têxtil de pequenos empreendedores do setor da moda
Faced with the complexity of the fashion production chain, it is noted that for the small entrepreneur who manufactures fashion products, he faces two challenges, what to do with the raw material left over from the production of a given campaign, since in fashion, the materials are easily classif...
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| Formato: | Dissertação |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Assuntos: | |
| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/52121 |
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| Resumo: | Faced with the complexity of the fashion production chain, it is noted that for the
small entrepreneur who manufactures fashion products, he faces two challenges,
what to do with the raw material left over from the production of a given campaign,
since in fashion, the materials are easily classified without market value because
they are disconnected with what is considered trends, and on the other hand what
strategy to use for the acquisition of textile raw materials, since the raw material
industries have wholesale sales policies that are inaccessible to the small
entrepreneur. It is within this context that the present study aims to develop a
technology that connects entrepreneurs in the fashion sector through the possibility
of sharing raw materials available in stock. In this direction, exploratory research was
carried out on the subject to contribute to the structuring of the technological
solution, together with an observation in specific groups to understand the target
audience and how they deal with the problem situation. The scientific-entrepreneurial
research structured the solution to the problem situation, obtaining approval in two
notices, the first is an acceleration program and the second in a notice to promote
the fashion sector in the state of Rio Grande do Norte. In this way, you will be able to
develop the MVP of the solution, highlighting the relevance that the research has for the sector. |
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