Em algum local dessa tela: a performance da Rita Von Hunty e seu corpo infiltrado
The dissertation seeks to investigate the production of content with a progressive bias and the use of performative elements as media catalysts, for a process of political formation and construction of a counter-hegemonic movement in the digital environment, also understanding the powers that suc...
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| Formato: | Dissertação |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/51382 |
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| Resumo: | The dissertation seeks to investigate the production of content with a progressive bias and the
use of performative elements as media catalysts, for a process of political formation and
construction of a counter-hegemonic movement in the digital environment, also understanding
the powers that such performativities provide for an infiltration of mainstream media. As a
central element, the research will investigate the drag queen, Rita Von Hunty (persona of the
teacher and actor Guilherme Terreri) and her YouTube channel, Tempero Drag. The research
path will understand the production of content on the channel and how the performing elements
are arranged on the screen, mapping them and understanding their sensitive effects, in addition,
it observes how the presence of Rita Von Hunty signals and, possibly, leads a progressive
movement from the left on digital platforms. The research also identifies how performative
allows infiltration in traditional vehicles, creating scenes of dissent in the hegemonic discourse.
In a transmethodological process, this dissertation hybridizes three methods used in the human
and social sciences: Content Analysis, Resistance Methodology and Netnography, to elaborate
a new methodological proposal, the Infiltrated Body Methodology, which develops analytical
categories in a chronological and tactical path of investigation of the media disposition of
individuals and/or their communication productions. There is also the intention of proposing a
performance and media infiltration concept. It is intended, from the research, to demonstrate
how the union of political ideals and theoretical basis, when united to performative actions and
imbued with a visible practice, contribute as an integral part of a popular process of political
formation through communication. |
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