Ambidestria organizacional no ambiente das fintechs: análise e proposta de framework conceitual
This dissertation aims to understand the practice of organizational ambidexterity in fintechs, being a conceptual and empirical study through the elaboration and validation of a conceptual framework based on the perception of entrepreneurs. In that regard, fintechs, which are technology-based com...
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| Formato: | Dissertação |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/51369 |
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| Resumo: | This dissertation aims to understand the practice of organizational ambidexterity in fintechs,
being a conceptual and empirical study through the elaboration and validation of a conceptual
framework based on the perception of entrepreneurs. In that regard, fintechs, which are
technology-based companies of financial services, have grown and gained prominence in the
world in the last five years, causing a disruption in the banking and financial system. Thus, the
research is initially constructed from a literature review on ambidestria and organizational
performance in technology-based companies, in addition to documents and research that
explore the characteristics inherent to the Brazilian fintechs ecosystem. In sequence, an initial
framework and its subsequent application is presented in multiple case studies located in the
Brazilian Northeast region. In summary, the methodological proposal is understood by a
qualitative approach, with exploratory and descriptive purposes. Regarding data analysis, a
categorical content analysis of the interviewees' discourses was peformed, verifying the
existence of ambidextrous behavior and some associated strategic elements in the fintechs
studied, as well as different levels of Exploration and Exploitation activities, which are related
to the maturity and structure of the business. Finally, there is the final version of the conceptual
framework and a version adapted for practical use of fintech entrepreneurs. This study was
supported in part by the Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - Brasil
(CAPES) – Finance Code 001. |
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