Indicadores como base para gestão estratégica de supermercados varejistas
This dissertation deals with store management as a competitive differential within retail organizations, especially supermarkets. Several bottlenecks, whether in management and/or operation within a store, can strongly impact your sales results, losses, stockouts, and, above all, the customer...
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| Formato: | Dissertação |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Assuntos: | |
| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/51247 |
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| Resumo: | This dissertation deals with store management as a competitive differential within retail
organizations, especially supermarkets. Several bottlenecks, whether in management
and/or operation within a store, can strongly impact your sales results, losses,
stockouts, and, above all, the customer's shopping experience. This work aims to
present a replicable model of management processes within a retail supermarket store.
Thus, themes related to management, measurement of indicators, planning and
routine of processes are taken as a reference, aimed at the development of strategies
that mitigate problem situations, dealing with the set of methods and work standards
of managerial activities and developing a model to be effectively implemented, with the
standardization and documentation of processes in each sector. The study will take
place through the development of two stages: the first, exploratory, which dealt with
the revision of the theoretical framework and construction of the analysis model; and
the second, of a conclusive nature, which was carried out by carrying out a survey of
indicators such as sales and losses of the store and its categories. The methodology
adopted is based on bibliographical studies, situation studies and solutions to field
problems, with the collection of numerical data through the Consinco system (indicator
management software), which, after being analyzed, can direct actions in order to
generate points of improvement in the management, in addition to the case study with
a deeper understanding of the processes defined as priorities. Finally, it is expected at
the end of this research an improvement in the management of the store manager and
the managers of each sector, bringing return to the company, in process
improvements, customer satisfaction and financial results. |
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