Finanças comportamentais: um estudo sobre o relacionamento do perfil do investidor e o comportamento dos discentes de Ciências Contábeis
The present work is a replication of the seminal study by Kahneman and Tversky (1979) who developed an investigation into aspects related to the area of behavioral finance, relating it to the investor profile. Thus, this study aims to verify the possible existence of a relationship between the inves...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/51124 |
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| Resumo: | The present work is a replication of the seminal study by Kahneman and Tversky (1979) who developed an investigation into aspects related to the area of behavioral finance, relating it to the investor profile. Thus, this study aims to verify the possible existence of a relationship between the investor profile and the susceptibility to behavioral biases of students of the Accounting Sciences course at the Federal University of Rio Grande do Norte. The research developed has a descriptive and quantitative approach, the available sample was due to accessibility, composed of 131 students from all periods of the course offered by the university, the format of their collection was through a face-to-face and online application of the instrument. Data were analyzed through cross-tabulation with the chi-square test, to capture the influence of gender, age, income, course period and investor profile of each respondent, in addition to behavioral biases, loss aversion and overconfidence. The results obtained demonstrate that gender significantly influences the investment behavior and the definition of the profile of these people, age, course period and income are also variables that confirm the same result, corroborating with the literature and previous studies, pertinent the bias level of the sample is observed in the field of losses, they are prone to risk and gains are averse to risk, to overconfidence the same principle of incidence is applied. Therefore, in general terms, comparative research and this study demonstrate the significance of the variables analyzed and the definition of the investor profile, especially regarding gender, course period and income of each person, and that behavioral biases prevail in the decision-making process decision. |
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