Novas dinâmicas de coordenação do valor: sinais de valorização dos atributos intangíveis no café de Minas Gerais
This paper seeks to investigate the role of market signs in the object of Brand Names and their morphology, through their role in certifications for agrifood products based on the recognition of their attributes. Because, for them, it stands out evidenced by unique characteristics of the product, or...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/51052 |
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| Resumo: | This paper seeks to investigate the role of market signs in the object of Brand Names and their morphology, through their role in certifications for agrifood products based on the recognition of their attributes. Because, for them, it stands out evidenced by unique characteristics of the product, or added, between through processing, absorption of intangible attributes, which at the same time adds value and tends to increase its participation in the negotiation by invoking guarantees, traceability and reliability. The introduction presents an overview of the characteristics of agrifood systems and the changing trend in consumer demands given the guarantees given by producers and intermediaries about the socio-environmental statements present in the act of purchase. Further, it seeks to characterize the certifications and their operating mechanisms in Brazil, their operating instruments in a theoretical perspective, starting from the conception of what the Brand Name is for the economic conception. Finally, parse for a specific cut the qualification of general axioms to explain real events and the role of certifications as a source responsible for these desired signals. This format presents an overview of the role of certification and its behavior as an attribute of valuing products in the food sector and its function, paying attention to the question: is there an indication that obtaining this specificity is sufficient, or even necessary, to guarantee recognition in the most different markets and encourage greater participation by producer organizations? To answer this question, it uses the theoretical foundation of transaction cost economics, specifically the materialization of measurement costs. |
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