POV: você é músico independente - estratégias de autopromoção midiática no TikTok
Through technological advances and the reach provided by social networking sites, people who seek to enter the music industry independently find support tools and connection opportunities specific to the contemporary world. From this context, the study aims to understand the media self-promotion str...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/50300 |
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| Resumo: | Through technological advances and the reach provided by social networking sites, people who seek to enter the music industry independently find support tools and connection opportunities specific to the contemporary world. From this context, the study aims to understand the media self-promotion strategies used by independent musicians. For these, self-promotion is a fundamental step in their careers, therefore it is necessary to find the most assertive path and method for their planning, in addition to understanding their audience and maintaining regularity in communication. For this, the investigation is based on the thought of John B. Thompson on media theory and modernity. As for the methodological procedures, bibliographic and documentary research were used, as well as qualitative research, through semi-structured interviews, with a group of people from the target audience to gain the point of view of these users and analysis of the data obtained from the perspective of the importance of media visibility. The main results demonstrate that the use of digital strategies by independent musicians generate positive results for their visibility, and when located on TikTok, they point to a feeling of advantage for beginners in relation to other platforms due to the content format and recommendation system used by the social media. |
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