Natureza, adrenalina e redes sociais: estudo das estratégias de marketing das empresas de turismo de aventura do RN
As a result of the consolidation of the modern way of life and contemporary technologies, people are achieving an increasingly stable and secure daily life, and this progress has been considered a benefit for the citizen’s life. Contrary to that, several people have missed facing challenges, experie...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/50229 |
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| Resumo: | As a result of the consolidation of the modern way of life and contemporary technologies, people are achieving an increasingly stable and secure daily life, and this progress has been considered a benefit for the citizen’s life. Contrary to that, several people have missed facing challenges, experiencing the unknown (preferably away from the urban environment) and to meet this goal, adventure tourism companies have emerged. This market is still recent in Brazil: its regulation occurred only twelve years ago, although there was already a consolidated audience for the activity. This paper will present how companies in Rio Grande do Norte work strategic communication in this growing area. The market, in that state, does not have large companies and the existing ones need an efficient communication to stand out not only among competitors in the area, but also among offers of other recreational activities. In order to find out by what means this has been done, three different teams were analyzed through interviews and it had been discovered that social networks are essential in this communication. |
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