Afroempreendedorismo feminino: um estudo em salões especializados em cabelos afros e tranças em Natal/RN
Black women have been conquering more and more space in the business world, especially in the beauty sector, aiming to rescue their roots and strengthen the black identity for other people. In a universe still little explored, the care of afro hair and the world of braids appears as an opportunity f...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/50150 |
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| Resumo: | Black women have been conquering more and more space in the business world, especially in the beauty sector, aiming to rescue their roots and strengthen the black identity for other people. In a universe still little explored, the care of afro hair and the world of braids appears as an opportunity for these women to be able to undertake and work in what they identify with. In this context, the present research aims to analyze difficulties encountered by black women to undertake and the main motivations for focusing on specialized salons for afro hair and hairstyles. For that, an exploratory research with a qualitative approach was carried out through semi-structured interviews with black women entrepreneurs in the city of Natal/RN. Among the results obtained with the research, it was possible to identify that the challenges involve the management of the enterprises, the need to perform all the functions of the company alone and the insecurity with the view of third parties about the profession and the business model. However, women are motivated by personal identification with the craft and the aspiration to teach others to know their hair, learn to care for it and love its traits. |
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