Folkcomunicação, mediações e consumo em contextos regionais: cartografia da Feira Central de Campina Grande (PB)
This dissertation problematizes the communication processes that permeate the communicational, social and cultural relations of the free fair phenomenon in contemporary times. Thus, the main objective is to investigate the existing communication processes between marketers and customers in the Ce...
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| Formato: | Dissertação |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/49797 |
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| Resumo: | This dissertation problematizes the communication processes that permeate the
communicational, social and cultural relations of the free fair phenomenon in contemporary
times. Thus, the main objective is to investigate the existing communication processes between
marketers and customers in the Central Fair of Campina Grande (PB), in the context of
folkcommunication and epistemologies of the South. The theoretical contribution is based on
the theory of folkcommunication (BELTRÃO 1980 and 2014; MARQUES DE MELO, 2008),
in the studies of epistemologies of the South and decolonial (SANTOS 2019 and 2013;
MIGNOLO, 2017 and 2014; PALERMO, 2013; KILOMBA, 2008; LANDER, 2005), in the
studies on free fair (SATO, 2012; BRANDÃO, 2017, DETONI, 2020; RESENDE, 2020) and
on the Central Fair (ARAÚJO, 2011; FREIRE, 2019; SILVA, 2020). As a research method we
used symbolic cartography (SANTOS, 2000) and studies on the cartographic method as
research-intervention (PASSOS; KASTRUPP; ESCÓSIA, 2009). As results we highlight the
existing communicational narratives: oral and visual information and strategies of symbolic
character, in addition to social systems such as folkcommunicational processes, mediations,
mediatization and relations of friendship and work. Another relevant strategy identified were
the improvised advertisements, which reveal the scarcity of resources as well as the inventive
potentialities of (the) marketers. We conclude that the presence of Mei’s fair language is a
preponderant element in the universe researched, we also realize that the cultural
communication of the fair reflects a folkcommunication. Finally, we present the free fair as an
instrument of popular and marginalized communication, thus being a possible place of
displacement of the production of traditional academic knowledge. |
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