Carnaxelita e o turismo de eventos em Currais Novos: impactos econômicos e perfil do público
Tourism is one of the most relevant economic activities in the world and one of its main segments is event tourism, recognized for its high capacity to mobilize flows of people, capital and information. In addition, tourism events are seen as strategic for destinations to circumvent periods of...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/49359 |
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| Resumo: | Tourism is one of the most relevant economic activities in the world and one of its main
segments is event tourism, recognized for its high capacity to mobilize flows of people, capital
and information. In addition, tourism events are seen as strategic for destinations to circumvent
periods of low seasonality. To understand the impacts of the events in a tourist destination, the
present research adopted as a case study the Carnaxelita event, an off-season carnival held in
Currais Novos, a municipality in the Seridó region of the state of Rio Grande do Norte. For its
tradition and for mobilizing thousands of people, Carnaxelita is a recognized leisure event
beyond the limits of the state, but the profile and behavior of its public and the economic
impacts generated in the city have never been investigated. For this, we adopted the survey,
with the application of forms with the public of the event, and analyzed the data with a
quantitative approach. The results show that it is possible to offer tourist products formatted to
sell and publicize to the public of the event, encouraging a longer stay in the city and expanding
the tourist experience of the visitor. |
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