Administração de e-commerce na pandemia da covid-19

E-commerce began in Brazil in the 1990s and provided new opportunities for organizations working in the purchasing and sales field. Considering this, the present research addresses the theme ´´E-commerce Administration``. The number of purchases and sales on E-commerce grew unexpectedly with the eme...

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Autor principal: Pontes, Joelson Barros
Outros Autores: Medeiros, Marcos Fernando Machado
Formato: bachelorThesis
Idioma:pt_BR
Publicado em: Universidade Federal do Rio Grande do Norte
Assuntos:
Administração de empresas
Marketing digital
E-commerce
Comércio eletrônico
Business Administration
Digital marketing
CNPQ::CIENCIAS SOCIAIS APLICADAS
Endereço do item:https://repositorio.ufrn.br/handle/123456789/49175
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spelling ri-123456789-491752023-06-23T17:52:25Z Administração de e-commerce na pandemia da covid-19 Pontes, Joelson Barros Medeiros, Marcos Fernando Machado Medeiros, Marcos Fernando Machado Andrade, Dalliane Vanessa Pires Oliveira, Bianca Josefa Ribeiro de Administração de empresas Marketing digital E-commerce Comércio eletrônico Business Administration Digital marketing CNPQ::CIENCIAS SOCIAIS APLICADAS E-commerce began in Brazil in the 1990s and provided new opportunities for organizations working in the purchasing and sales field. Considering this, the present research addresses the theme ´´E-commerce Administration``. The number of purchases and sales on E-commerce grew unexpectedly with the emergence of the COVID-19 Pandemic. Thus, the objective of the present work is to understand the main aspects related to E-commerce, as well as the potential and challenges that it presents for companies and administrators, so that both are prepared to obtain benefits for the company. To carry out this study, firstly, the type of research was defined. From this, the methodology of field research was used, where an online questionnaire was applied to workers who use marketing and e-commerce tools in their businesses. It is believed that the Administration in E-commerce should seek to meet all variations of commerce, seeking to solve the problems that arise in the digital market. With this, it will be possible to achieve the greatest possible effectiveness. In addition, it was possible to observe that working in this field is of fundamental importance for companies that aim to increase the chances of success and sales to their target audience. Therefore, it is clear that E-commerce consists of a form of business that brings numerous advantages, both for the entrepreneur and for the consumer. O E-commerce teve início no Brasil na década de 90 e possibilitou novas oportunidades para as organizações que atuam no ramo de compras e vendas. Considerando isso, a presente pesquisa aborda o tema "Administração de E-commerce". O número de compras e vendas no E-commerce cresceu inesperadamente com o surgimento da Pandemia do COVID-19. Assim, o objetivo do presente trabalho é compreender os principais aspectos relacionados ao Ecommerce, bem como os potenciais desafios que o mesmo apresenta para as empresas e para os administradores, de modo que ambos estejam preparados para obter benefícios para a empresa. Para a realização deste estudo, em primeiro lugar, definiu-se o tipo de pesquisa. A partir disso, utilizou-se a metodologia de pesquisa de campo, onde aplicou-se um questionário online para trabalhadores que utilizam ferramentas de marketing e e-commerce em seus negócios. Acredita-se que a Administração no E-commerce deve buscar atender à todas as variações de comércio, buscando sanar os problemas que surgem no mercado digital. Com isso, será possível alcançar a maior efetividade possível. Além disso, foi possível observar que atuar neste ramo é de fundamental importância para as empresas que almejam aumentar as chances de sucesso e de vendas para seu público alvo. Portanto, percebe-se que o E-commerce consiste em uma forma de negócio que traz inúmeras vantagens, tanto para o empreendedor quanto para o consumidor. 2022-08-17T18:02:53Z 2022-08-17T18:02:53Z 2022-07-27 bachelorThesis PONTES, Joelson Barros. Administração de E-commerce na pandemia da covid-19. 2022. 41f. Monografia (Graduação) - Curso de Administração à Distância, Secretaria de Educação à Distância, Universidade Federal do Rio Grande do Norte, Nova Cruz, RN, 2022. https://repositorio.ufrn.br/handle/123456789/49175 pt_BR Attribution-NoDerivs 3.0 Brazil http://creativecommons.org/licenses/by-nd/3.0/br/ application/pdf Universidade Federal do Rio Grande do Norte Brasil UFRN Administração à Distância Secretaria de Educação à Distância
institution Repositório Institucional
collection RI - UFRN
language pt_BR
topic Administração de empresas
Marketing digital
E-commerce
Comércio eletrônico
Business Administration
Digital marketing
CNPQ::CIENCIAS SOCIAIS APLICADAS
spellingShingle Administração de empresas
Marketing digital
E-commerce
Comércio eletrônico
Business Administration
Digital marketing
CNPQ::CIENCIAS SOCIAIS APLICADAS
Pontes, Joelson Barros
Administração de e-commerce na pandemia da covid-19
description E-commerce began in Brazil in the 1990s and provided new opportunities for organizations working in the purchasing and sales field. Considering this, the present research addresses the theme ´´E-commerce Administration``. The number of purchases and sales on E-commerce grew unexpectedly with the emergence of the COVID-19 Pandemic. Thus, the objective of the present work is to understand the main aspects related to E-commerce, as well as the potential and challenges that it presents for companies and administrators, so that both are prepared to obtain benefits for the company. To carry out this study, firstly, the type of research was defined. From this, the methodology of field research was used, where an online questionnaire was applied to workers who use marketing and e-commerce tools in their businesses. It is believed that the Administration in E-commerce should seek to meet all variations of commerce, seeking to solve the problems that arise in the digital market. With this, it will be possible to achieve the greatest possible effectiveness. In addition, it was possible to observe that working in this field is of fundamental importance for companies that aim to increase the chances of success and sales to their target audience. Therefore, it is clear that E-commerce consists of a form of business that brings numerous advantages, both for the entrepreneur and for the consumer.
author2 Medeiros, Marcos Fernando Machado
author_facet Medeiros, Marcos Fernando Machado
Pontes, Joelson Barros
format bachelorThesis
author Pontes, Joelson Barros
author_sort Pontes, Joelson Barros
title Administração de e-commerce na pandemia da covid-19
title_short Administração de e-commerce na pandemia da covid-19
title_full Administração de e-commerce na pandemia da covid-19
title_fullStr Administração de e-commerce na pandemia da covid-19
title_full_unstemmed Administração de e-commerce na pandemia da covid-19
title_sort administração de e-commerce na pandemia da covid-19
publisher Universidade Federal do Rio Grande do Norte
publishDate 2022
url https://repositorio.ufrn.br/handle/123456789/49175
work_keys_str_mv AT pontesjoelsonbarros administracaodeecommercenapandemiadacovid19
_version_ 1773966001308696576

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