Praça Center: uma experiência multissensorial
Within the concept of commercial establishments Shopping Centers are a category that emerged and evolved in the United States, coming to spread later to the rest of the world. Brazil is one of those countries where these spaces were diffused and according to the Brazilian Shopping Center Association...
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Universidade Federal do Rio Grande do Norte
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Projeto arquitetônico Centro comercial Shopping Multissensorial Arquitetura sensorial |
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Projeto arquitetônico Centro comercial Shopping Multissensorial Arquitetura sensorial Cavalcante, Jade Magalhães Praça Center: uma experiência multissensorial |
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Within the concept of commercial establishments Shopping Centers are a category that emerged and evolved in the United States, coming to spread later to the rest of the world. Brazil is one of those countries where these spaces were diffused and according to the Brazilian Shopping Center Association currently has about 600 malls with different typological classifications, audiences, dimensions and attributes moving around 341 million visitors per month. Enclosed mall is defined by a closed space, artificially lit and air-conditioned but despite of being a common typology in shopping malls, it is far from the reality established as a synonymous with it, resulting in a place that works as a vending machine, stimulating consumerism and the globalization. However, the needs of society and consumers has changed, demanding pleasant spaces that prioritize connection with the user. Thus, the typology of open mall, represented by an open space, with natural lighting and ventilation and a close relationship with nature and the city can be combined with the advantages of the perception of multisensory environments from the built environment in which they are characterized by attracting the user to space through the stimulation of human senses such as taste-smell, haptic, basic orientation, auditory and visual. In addition to standing out from other buildings for working in architecture with the senses beyond sight, these aspects have proved to be an ideal alternative, especially when considering the needs that emerged after the Covid-19 pandemic. Therefore, this work seeks to develop an architectural proposal for commercial establishment with multisensory architecture that prioritizes the user's well-being, making it more pleasant and connected with the space. To achieve this objective, bibliographic reviews were carried out on the history, definition, classification and typology of Shopping Malls and on Multisensory Architecture, studies of architectural references and the development of the architectural project. |
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Albuquerque, Glauce Lilian Alves de |
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Albuquerque, Glauce Lilian Alves de Cavalcante, Jade Magalhães |
| format |
bachelorThesis |
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Cavalcante, Jade Magalhães |
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Cavalcante, Jade Magalhães |
| title |
Praça Center: uma experiência multissensorial |
| title_short |
Praça Center: uma experiência multissensorial |
| title_full |
Praça Center: uma experiência multissensorial |
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Praça Center: uma experiência multissensorial |
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Praça Center: uma experiência multissensorial |
| title_sort |
praça center: uma experiência multissensorial |
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Universidade Federal do Rio Grande do Norte |
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2022 |
| url |
https://repositorio.ufrn.br/handle/123456789/48973 |
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AT cavalcantejademagalhaes pracacenterumaexperienciamultissensorial AT cavalcantejademagalhaes pracacenteramultisensoryexperience |
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ri-123456789-489732023-03-06T21:30:02Z Praça Center: uma experiência multissensorial Praça Center: a multisensory experience Cavalcante, Jade Magalhães Albuquerque, Glauce Lilian Alves de https://orcid.org/0000-0002-6162-5536 http://lattes.cnpq.br/7993654034144843 Elali, Gleice Virgínia Medeiros de Azambuja https://orcid.org/0000-0001-5270-4868 http://lattes.cnpq.br/3061713076071714 Delgado, Marcos Vinício Araújo Projeto arquitetônico Centro comercial Shopping Multissensorial Arquitetura sensorial Within the concept of commercial establishments Shopping Centers are a category that emerged and evolved in the United States, coming to spread later to the rest of the world. Brazil is one of those countries where these spaces were diffused and according to the Brazilian Shopping Center Association currently has about 600 malls with different typological classifications, audiences, dimensions and attributes moving around 341 million visitors per month. Enclosed mall is defined by a closed space, artificially lit and air-conditioned but despite of being a common typology in shopping malls, it is far from the reality established as a synonymous with it, resulting in a place that works as a vending machine, stimulating consumerism and the globalization. However, the needs of society and consumers has changed, demanding pleasant spaces that prioritize connection with the user. Thus, the typology of open mall, represented by an open space, with natural lighting and ventilation and a close relationship with nature and the city can be combined with the advantages of the perception of multisensory environments from the built environment in which they are characterized by attracting the user to space through the stimulation of human senses such as taste-smell, haptic, basic orientation, auditory and visual. In addition to standing out from other buildings for working in architecture with the senses beyond sight, these aspects have proved to be an ideal alternative, especially when considering the needs that emerged after the Covid-19 pandemic. Therefore, this work seeks to develop an architectural proposal for commercial establishment with multisensory architecture that prioritizes the user's well-being, making it more pleasant and connected with the space. To achieve this objective, bibliographic reviews were carried out on the history, definition, classification and typology of Shopping Malls and on Multisensory Architecture, studies of architectural references and the development of the architectural project. Dentre os Centros Comerciais, os Shopping Center é uma categoria que surgiu e evoluiu nos Estados Unidos, se espalhando para o restante do mundo. O Brasil é um destes países, onde segundo a Associação Brasileira de Shopping Center conta atualmente com cerca de 600 shopping e movimenta aproximadamente 341 milhões de visitantes por mês, possuindo diferentes classificações tipológicas, públicos, dimensões e atributos. O enclosed mal, tipologia comum em shoppings, é definido por um espaço fechado, iluminado e climatizado artificialmente, distante da realidade afora que se estabeleceu como sinônimo de Shopping Center funcionando como uma máquina de vendas, alimentando o consumismo e a globalização. Contudo, as necessidades da sociedade e do consumidor tem se modificado, carecendo de espaços agradáveis e que priorizem conexão com o usuário. Assim, a tipologia de open mall, representada por um espaço aberto, com iluminação e ventilação natural e uma relação próxima com a natureza e a cidade pode ser aliado às vantagens da percepção de ambientes multissensoriais a partir do meio construído no qual são caracterizados por atrair o usuário ao espaço através do estímulo dos sentidos humanos como o paladar-olfato, háptico, básico de orientação, auditivo e visual. Além de se destacar de demais edificações por trabalhar na arquitetura os sentidos além da visão, estes aspectos têm se mostrado uma alternativa ideal principalmente ao se considerar as necessidades surgidas após a pandemia do Covid-19. Diante disso, este trabalho busca desenvolver uma proposta arquitetônica de um Centro Comercial de arquitetura multissensorial que priorize o bem-estar do usuário, tornando-o mais agradável e conectado com o espaço. Para alcançar este objetivo, foram realizadas revisões bibliográficas sobre o histórico, definição, classificação e tipologia de Shopping e sobre Arquitetura multissensorial, estudos de referências arquitetônicas e o desenvolvimento do projeto arquitetônico. 2022-08-02T18:43:10Z 2022-08-02T18:43:10Z 2022-07-20 bachelorThesis CAVALCANTE, Jade Magalhães. Praça Center: uma experiência multissensorial. 2022. 124f. Trabalho de Conclusão de Curso (Graduação em Arquitetura e Urbanismo) - Departamento de Arquitetura, Universidade Federal do Rio Grande do Norte, Natal, 2022. https://repositorio.ufrn.br/handle/123456789/48973 pt_BR application/pdf Universidade Federal do Rio Grande do Norte Brasil UFRN Arquitetura e Urbanismo Departamento de Arquitetura |