Praça Center: uma experiência multissensorial
Within the concept of commercial establishments Shopping Centers are a category that emerged and evolved in the United States, coming to spread later to the rest of the world. Brazil is one of those countries where these spaces were diffused and according to the Brazilian Shopping Center Association...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/48973 |
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| Resumo: | Within the concept of commercial establishments Shopping Centers are a category that emerged and evolved in the United States, coming to spread later to the rest of the world. Brazil is one of those countries where these spaces were diffused and according to the Brazilian Shopping Center Association currently has about 600 malls with different typological classifications, audiences, dimensions and attributes moving around 341 million visitors per month. Enclosed mall is defined by a closed space, artificially lit and air-conditioned but despite of being a common typology in shopping malls, it is far from the reality established as a synonymous with it, resulting in a place that works as a vending machine, stimulating consumerism and the globalization. However, the needs of society and consumers has changed, demanding pleasant spaces that prioritize connection with the user. Thus, the typology of open mall, represented by an open space, with natural lighting and ventilation and a close relationship with nature and the city can be combined with the advantages of the perception of multisensory environments from the built environment in which they are characterized by attracting the user to space through the stimulation of human senses such as taste-smell, haptic, basic orientation, auditory and visual. In addition to standing out from other buildings for working in architecture with the senses beyond sight, these aspects have proved to be an ideal alternative, especially when considering the needs that emerged after the Covid-19 pandemic. Therefore, this work seeks to develop an architectural proposal for commercial establishment with multisensory architecture that prioritizes the user's well-being, making it more pleasant and connected with the space. To achieve this objective, bibliographic reviews were carried out on the history, definition, classification and typology of Shopping Malls and on Multisensory Architecture, studies of architectural references and the development of the architectural project. |
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