Plano de Marketing para a Zani Fresh.co

In the current scenario of constant evolution and transformation, the Marketing Plan is an essential tool for the organization to achieve its goals, developing more assertive marketing strategies that guarantee its competitive edge. The present work aims to develop a Marketing Plan for Zani Fresh.co...

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Autor principal: Conceição, Ana Carolina Travizani Santos da
Outros Autores: Araújo, Maria Valéria Pereira de
Formato: bachelorThesis
Idioma:pt_BR
Publicado em: Universidade Federal do Rio Grande do Norte
Assuntos:
Plano de Marketing
Estratégias de Marketing
Mercado de moda praia
Marketing Plan
Beachwear market
Marketing strategy
Endereço do item:https://repositorio.ufrn.br/handle/123456789/48948
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id ri-123456789-48948
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spelling ri-123456789-489482023-06-22T19:14:51Z Plano de Marketing para a Zani Fresh.co Zani Fresh.co: marketing plan Conceição, Ana Carolina Travizani Santos da Araújo, Maria Valéria Pereira de Araújo, Maria Valéria Pereira de Alves, Rebeka Coelho de Almeida Brito, Max Leandro de Araújo Plano de Marketing Estratégias de Marketing Mercado de moda praia Marketing Plan Beachwear market Marketing strategy In the current scenario of constant evolution and transformation, the Marketing Plan is an essential tool for the organization to achieve its goals, developing more assertive marketing strategies that guarantee its competitive edge. The present work aims to develop a Marketing Plan for Zani Fresh.co, enabling a better understanding of its target audience, the market in which it is inserted and the definition of its objectives and strategies. In this way, descriptive research was carried out that had an online questionnaire where the data collected were treated quantitatively, to identify the profile of its customers and their preferences in the beachwear market. With the actions defined, the owner will bring improvements to the business and will follow the trends of this market. No atual cenário de constante evolução e transformação, o Plano de Marketing entra como ferramenta essencial para que a organização atinja seus objetivos, desenvolvendo estratégias de marketing mais assertivas que garantam seu diferencial competitivo. O presente trabalho tem como objetivo elaborar um Plano de Marketing para a Zani Fresh.co, possibilitando um melhor conhecimento sobre seu público-alvo, o mercado em que está inserido e a definição de seus objetivos e estratégias. Dessa forma, foi realizada uma pesquisa descritiva que contou com um questionário online onde os dados colhidos foram tratados de forma quantitativa, com intuito de identificar o perfil de seus clientes e suas preferências no mercado de moda praia. Com as ações definidas, a proprietária trará melhorias para o negócio e irá acompanhar as tendências desse mercado. 2022-08-01T20:14:52Z 2022-08-01T20:14:52Z 2022-07-21 bachelorThesis CONCEIÇÃO, Ana Carolina Travizani Santos da. Plano de Marketing para a Zani Fresh.co. 2022. 40f. Monografia (Graduação em Administração) - Centro de Ciências Sociais Aplicadas, Universidade Federal do Rio Grande do Norte, Natal, 2022. https://repositorio.ufrn.br/handle/123456789/48948 pt_BR application/pdf Universidade Federal do Rio Grande do Norte Brasil UFRN Administração Departamento de Ciências Administrativas
institution Repositório Institucional
collection RI - UFRN
language pt_BR
topic Plano de Marketing
Estratégias de Marketing
Mercado de moda praia
Marketing Plan
Beachwear market
Marketing strategy
spellingShingle Plano de Marketing
Estratégias de Marketing
Mercado de moda praia
Marketing Plan
Beachwear market
Marketing strategy
Conceição, Ana Carolina Travizani Santos da
Plano de Marketing para a Zani Fresh.co
description In the current scenario of constant evolution and transformation, the Marketing Plan is an essential tool for the organization to achieve its goals, developing more assertive marketing strategies that guarantee its competitive edge. The present work aims to develop a Marketing Plan for Zani Fresh.co, enabling a better understanding of its target audience, the market in which it is inserted and the definition of its objectives and strategies. In this way, descriptive research was carried out that had an online questionnaire where the data collected were treated quantitatively, to identify the profile of its customers and their preferences in the beachwear market. With the actions defined, the owner will bring improvements to the business and will follow the trends of this market.
author2 Araújo, Maria Valéria Pereira de
author_facet Araújo, Maria Valéria Pereira de
Conceição, Ana Carolina Travizani Santos da
format bachelorThesis
author Conceição, Ana Carolina Travizani Santos da
author_sort Conceição, Ana Carolina Travizani Santos da
title Plano de Marketing para a Zani Fresh.co
title_short Plano de Marketing para a Zani Fresh.co
title_full Plano de Marketing para a Zani Fresh.co
title_fullStr Plano de Marketing para a Zani Fresh.co
title_full_unstemmed Plano de Marketing para a Zani Fresh.co
title_sort plano de marketing para a zani fresh.co
publisher Universidade Federal do Rio Grande do Norte
publishDate 2022
url https://repositorio.ufrn.br/handle/123456789/48948
work_keys_str_mv AT conceicaoanacarolinatravizanisantosda planodemarketingparaazanifreshco
AT conceicaoanacarolinatravizanisantosda zanifreshcomarketingplan
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