Proposta de planejamento estratégico baseado no balanced scorecard para a marca Volper Brazil
The economic changes, the coming of the pandemic, the increase in unemployment and the high growth of the internet, incited an increase in the number of new companies and the saturation of some markets, causing the supply to be greater than the demand. In this way, to differentiate in an increasingl...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/48946 |
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| Resumo: | The economic changes, the coming of the pandemic, the increase in unemployment and the high growth of the internet, incited an increase in the number of new companies and the saturation of some markets, causing the supply to be greater than the demand. In this way, to differentiate in an increasingly competitive market has become a key factor for the survival and prominence of companies. In this scenario, good strategic planning emerges as an important management tool for entrepreneurs, allowing a clear view of the company's current situation, describing its resources, showing its goals and objectives, and how it can monitor the desired results. Therefore, with the main objective of organizing and boosting the results of this menswear company, created in June 2016, the present work will address the construction of a strategic plan for the company, in order to positively impact and bring results to it. Following this line, for the collection of data and concepts on the subject, it was used the type of qualitative research, to meet the objectives of the work. In addition, through an interview and observation of the work environment, information was collected for the analysis and diagnosis of the company. After these steps, the strategic objectives, goals and performance indicators were elaborated and were the basis for the construction of the planning: the strategic map in the format of the Balanced Scorecard (KARPLAN; NORTON, 1997). It was concluded that strategic planning is essential for the company manager, since it will be an extremely important tool for the development and expansion of the brand for the coming years. |
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