Dança e felicidade: um estudo de caso da empresa de dança Fitdance
In the paper at hand, we will analyze the company Fitdance, which is considered the largest dance company in Brazil and started their business through social networks. They used the Internet as a powerful tool to expand their business in many ways. To learn more about this company, let's unders...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/48724 |
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| Resumo: | In the paper at hand, we will analyze the company Fitdance, which is considered the largest dance company in Brazil and started their business through social networks. They used the Internet as a powerful tool to expand their business in many ways. To learn more about this company, let's understand dance, which is the company's main activity. And its power as a tool for self-knowledge and well-being, as well as dance, is a practice directly linked to quality of life. We will also see about Youtube, the social network aimed at sharing videos, where the studied company started its activities. About the company studied in this research, we will know its history, the creators, how the videos are produced, its partnerships with celebrities and gyms, its commerce, and its social networks. We will understand the factors that have made this company successful, taking advantage of opportunities outside of social media to grow its business. |
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