Comunicação, endomarketing e política ambiental: diagnóstico em uma unidade acadêmica da Universidade Federal do Rio Grande do Norte
Public and private institutions have been seeking the best way to minimize environmental problems. This work aims to diagnose how the communication of the Environmental Policy of the laboratory of Food Analysis and Biochemistry of the Faculty of Health Sciences of Trairi (FACISA) and its applicab...
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| Formato: | Dissertação |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/48445 |
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| Resumo: | Public and private institutions have been seeking the best way to minimize environmental
problems. This work aims to diagnose how the communication of the Environmental Policy
of the laboratory of Food Analysis and Biochemistry of the Faculty of Health Sciences of
Trairi (FACISA) and its applicability based on ISO 14001 and 14063. And as specific
objectives: to analyze how the laboratory's Environmental Policy is disseminated; to identify
the role of environmental communication in the dissemination of the laboratory's
Environmental Policy; to suggest measures to improve the communication of the laboratory's
Environmental Policy. As a final product, it is intended to deliver a booklet with guidelines
for improving the communication of the Environmental Policy. The present research is a case
study, of a descriptive and qualitative nature, and will use the inductive method. The research
was conducted with 1 server, a laboratory technician, and questionnaires were sent to a total
of 78 (seventy-eight) students of the Nutrition course who used the laboratory in the first and
second semester of 2021, period in which the practical activities of Facisa took place.
However, answers were obtained from 20 (twenty) users. The chosen instrument was the
questionnaire, which was structured by mostly closed questions and was applied online, being
sent to the e-mail address of the respondents. For evaluation and validation, a pre-test was
applied to identify possible flaws and avoid doubts to the respondents when answering the
collection instrument. |
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