A produção de conteúdo audiovisual para mídias sociais por não especialistas
Social media can offer audiovisual content produced by many people. Although contents and professional performance of YouTube producers have been previously investigated, the involved audiovisual production process has still been little studied. This work investigated production of audiovisual conte...
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| Principais autores: | , , |
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| Formato: | article |
| Idioma: | pt_BR |
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/46669 https://doi.org/10.22478/ufpb.1807-8931.2022v18n3.62462 |
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| Resumo: | Social media can offer audiovisual content produced by many people. Although contents and professional performance of YouTube producers have been previously investigated, the involved audiovisual production process has still been little studied. This work investigated production of audiovisual content for YouTube and Instagram by non-specialists. Five producers were interviewed between April and May 2021. The training and experience of the participants were characterized. Theiraudiovisual production wasa collaborative work result. Their pre-production, production and post-production activities are complex, althoughtheyare not specialists and usually havelittletraining inthe area. Participants reported ongoing efforts to produce quality audiovisual content. |
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