O branding do restaurante Camarões: a experiência gastronômica e os elementos de encantamento na relação de Natal/RN com a empresa
The project consists in the elucidation of the elements involved in the construction of a brand relationship that goes beyond the commercial scope and enters the cultural universe of Natal-RN. The company Camarões will be studied regarding the construction of its brand from the period of its inaugur...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/45923 |
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| Resumo: | The project consists in the elucidation of the elements involved in the construction of a brand relationship that goes beyond the commercial scope and enters the cultural universe of Natal-RN. The company Camarões will be studied regarding the construction of its brand from the period of its inauguration 1989 to currently 2021. Its main objective will be to analyze the theme for the relevance of the brand in the business and cultural scope, as well as the reflexes of branding strategies in the construction of a unique relationship with society, in addition to dissecting strategies used by the company throughout its period of existence. For this, quantitative and qualitative research was carried out in order to understand numerous points of the relationship of the people of Natal with the brand, in addition to the analysis of the data obtained in the research, several theorists from the fields of branding and marketing will be consulted. Therefore, from the mixture of the data gathered with the knowledge provided, it is possible to define the importance of family values for the unique development of the relationship between a brand and the local population. It is expected that the conclusions of this study will add to the universe of national branding. |
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