"Um propósito maior": uma investigação microssociológica do Movimento Empresa Júnior no Rio Grande do Norte
This research has as object the activity of the Junior Enterprise Movement (MEJ) in the state of Rio Grande do Norte – the so-called “MEJ Potiguar”. The Junior Enterprise Movement is a type of association that takes on the proposal of promoting and spreading junior enterprises in universities (non-p...
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| Formato: | Dissertação |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/45609 |
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| Resumo: | This research has as object the activity of the Junior Enterprise Movement (MEJ) in the
state of Rio Grande do Norte – the so-called “MEJ Potiguar”. The Junior Enterprise
Movement is a type of association that takes on the proposal of promoting and spreading
junior enterprises in universities (non-profit organizations formed by undergraduate
students). The objective of the investigation was to understand the adhesion of junior
entrepreneurs to the moral ideals of good life and good society advocated by the
movement. For this, I carried out a field research based on the activities and the members
of RN Júnior – a federation that represents and spreads the movement in that state. In
addition to the analysis of official documents that guide the movement, there were two
events of junior entrepreneurs observed in loco (even before the Covid-19 pandemic) and
eight students were interviewed. In the first moment of the research presentation, I
demonstrate how the movement's representative instances produce a “grammar” or
“official narrative” that gives justifications and moral meanings to work and the pursuit
of goals in junior enterprises. Then, I discuss how leaders seek to promote interactions
and experiences for students that produce adherence in terms of sacralization and
commitment to the movement. Finally, I carry out a characterization of the movement's
acting as an actor in civil society based on how it intends to spread values and promote
transformations in broader institutional domains. |
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