O mercado de cerimonial: um estudo na cidade de Currais Novos/RN

This research has as a theme “the ceremonial business: a study about Currais Novos/RN” and has as goal to analysis the ceremonial business in Currais Novos/RN. The kind of study it’s in a qualitative research with exploratory approach and this research had as instrument for data collection the inter...

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Autor principal: Silva, Aline Louise de Araújo
Outros Autores: Milito, Marcelo Chiarelli
Formato: bachelorThesis
Idioma:pt_BR
Publicado em: Universidade Federal do Rio Grande do Norte
Assuntos:
Mercado de cerimonial
Eventos
Serviços
Currais Novos/RN
Turismo
Endereço do item:https://repositorio.ufrn.br/handle/123456789/43566
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spelling ri-123456789-435662023-06-27T14:30:12Z O mercado de cerimonial: um estudo na cidade de Currais Novos/RN Silva, Aline Louise de Araújo Milito, Marcelo Chiarelli Milito, Marcelo Chiarelli Souza, Katiane Gelly Assis de Gehrke, Bernardo Meister Mercado de cerimonial Eventos Serviços Currais Novos/RN Turismo This research has as a theme “the ceremonial business: a study about Currais Novos/RN” and has as goal to analysis the ceremonial business in Currais Novos/RN. The kind of study it’s in a qualitative research with exploratory approach and this research had as instrument for data collection the interview by agenda applied with entrepreneur of ceremonial business in Currais Novos/RN. Through a analysis and tab in a SWOT was notice that Currais Novos is a county where the people likes to do party and with this there is a considerable demand and each ceremonial has already your public and there is a balance on clients between the competitors. Its services focus in the quality and always looking offer new trends and innovation, so attending the client and business’ requirements. Mostly, the ceremonial doesn’t see each other like competitors, but like partners. It was noticed that some companies has employees hired and and other companies hire freelance, hired employees for the day of the event, but all of them looks for qualified people and that understands something about ceremonial to exert this profession. So, the companies always look to do the better and please the clients. A presente pesquisa tem objetivo central analisar o mercado de cerimonial na cidade de Currais Novos/RN. A natureza do estudo consiste em uma pesquisa qualitativa, com abordagem exploratória, tendo como instrumento para coleta de dados, entrevistas semiestruturadas, aplicada aos empresários do mercado de cerimonial da cidade de Currais Novos/RN. Através de uma análise de conteúdo e tabulação em uma matriz SWOT percebeu-se que Currais Novos é um município onde as pessoas gostam de realizar eventos e com isso há uma demanda considerável e cada cerimonial já tem o seu público conquistado e há um equilíbrio na clientela, entre os concorrentes. São serviços que focam na qualidade e procuram sempre oferecer novas tendências e inovação, assim atendendo as exigências do consumidor e do mercado. Na sua maioria, não visam uns aos outros como concorrentes, e sim, parceiros. Notou-se ainda que algumas empresas têm funcionários contratados e outras empresas contratam “freelance”, colaboradores contratados para o dia do evento, mas todas procuram pessoas qualificadas e que entendam algo de cerimonial para exercer essa profissão. Assim as empresas procuram sempre fazer o melhor e agradar seu público. 2015-11-26T21:59:20Z 2021-10-06T11:47:20Z 2015-11-26T21:59:20Z 2021-10-06T11:47:20Z 2015-11-17 bachelorThesis 2012992830 SILVA, Aline Louise de Araújo. O mercado de cerimonial: um estudo na cidade de Currais Novos/RN. Currais Novos, RN: 2015. 63 f. Trabalho conclusão de curso (Graduação em Turismo) Universidade Federal do Rio Grande do Norte. Centro de Ensino Superior do Seridó. Departamento de Ciências Sociais e Humanas. Graduação em Turismo. https://repositorio.ufrn.br/handle/123456789/43566 pt_BR openAccess application/pdf Universidade Federal do Rio Grande do Norte Brasil UFRN Turismo
institution Repositório Institucional
collection RI - UFRN
language pt_BR
topic Mercado de cerimonial
Eventos
Serviços
Currais Novos/RN
Turismo
spellingShingle Mercado de cerimonial
Eventos
Serviços
Currais Novos/RN
Turismo
Silva, Aline Louise de Araújo
O mercado de cerimonial: um estudo na cidade de Currais Novos/RN
description This research has as a theme “the ceremonial business: a study about Currais Novos/RN” and has as goal to analysis the ceremonial business in Currais Novos/RN. The kind of study it’s in a qualitative research with exploratory approach and this research had as instrument for data collection the interview by agenda applied with entrepreneur of ceremonial business in Currais Novos/RN. Through a analysis and tab in a SWOT was notice that Currais Novos is a county where the people likes to do party and with this there is a considerable demand and each ceremonial has already your public and there is a balance on clients between the competitors. Its services focus in the quality and always looking offer new trends and innovation, so attending the client and business’ requirements. Mostly, the ceremonial doesn’t see each other like competitors, but like partners. It was noticed that some companies has employees hired and and other companies hire freelance, hired employees for the day of the event, but all of them looks for qualified people and that understands something about ceremonial to exert this profession. So, the companies always look to do the better and please the clients.
author2 Milito, Marcelo Chiarelli
author_facet Milito, Marcelo Chiarelli
Silva, Aline Louise de Araújo
format bachelorThesis
author Silva, Aline Louise de Araújo
author_sort Silva, Aline Louise de Araújo
title O mercado de cerimonial: um estudo na cidade de Currais Novos/RN
title_short O mercado de cerimonial: um estudo na cidade de Currais Novos/RN
title_full O mercado de cerimonial: um estudo na cidade de Currais Novos/RN
title_fullStr O mercado de cerimonial: um estudo na cidade de Currais Novos/RN
title_full_unstemmed O mercado de cerimonial: um estudo na cidade de Currais Novos/RN
title_sort o mercado de cerimonial: um estudo na cidade de currais novos/rn
publisher Universidade Federal do Rio Grande do Norte
publishDate 2015
url https://repositorio.ufrn.br/handle/123456789/43566
work_keys_str_mv AT silvaalinelouisedearaujo omercadodecerimonialumestudonacidadedecurraisnovosrn
_version_ 1773965239147036672

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