Proposta de calendário de eventos turísticos
Event Calendar is an important marketing tool for event promotion and should be used by both public management and private enterprise. Nowadays, with the use of digital technology and social networks, the calendar of events presents itself as an effective way of dissemination and communication, a...
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| Outros Autores: | |
| Formato: | bachelorThesis |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Assuntos: | |
| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/43564 |
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| Resumo: | Event Calendar is an important marketing tool for event promotion and should be used
by both public management and private enterprise. Nowadays, with the use of digital
technology and social networks, the calendar of events presents itself as an effective
way of dissemination and communication, allowing the target audience to access
information about the events, the locality and its services and attractions, making it It
is also a tourist promotion tool. Thus, the objective of this work was to present a
proposal of Calendar of Tourist Events, in digital platform, in order to meet the
demands of public management of the municipalities of the state of Rio Grande do
Norte and contribute to the dissemination and promotion of events and tourism. in the
state. The research, therefore, is applied in nature, with a qualitative approach, having
been based on theoretical knowledge about event tourism, communication and
calendar of events, directed to the practical application focused on the specific problem
solving outlined by the research. Finally, the present work makes available a digital
tool, open to public sector managers, for the cataloging and creation of Municipal
Calendars of Tourist Events. |
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