A influência que os fatores preço, marca e qualidade exercem sobre o comportamento de compra das consumidoras currais-novenses
The companies frequently use daily strategies of marketing in which goal is turned to attracting new customers through the administration of influential marketing factors. These elements are directly subjected to precepts that not always match the reality, example of this can be found when the custo...
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Marketing Comportamento do consumidor Fatores mercadológicos Administração |
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Marketing Comportamento do consumidor Fatores mercadológicos Administração Santos, Karina Emannuella Alves de A influência que os fatores preço, marca e qualidade exercem sobre o comportamento de compra das consumidoras currais-novenses |
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The companies frequently use daily strategies of marketing in which goal is turned to attracting new customers through the administration of influential marketing factors. These elements are directly subjected to precepts that not always match the reality, example of this can be found when the customers states that the connection and relationship among price, brand and quality are directly dependent of each other. Therefore, this research has as its main goal the job of studying and analysing the influence of several factors in the customers behavior, studying mainly key factors such asprice,brand and quality. Such research will be conducted in the city of Currais Novos, Rio Grande Do Norte, Brazil, being targeted specially around the clothing sector as well as studying the standards desires of the customers interested in this area. The result of this study will then help local businesses to fulfill customers most common desires, which means that, at the end of this study it’s gonna be possible to clarify a lot questions and doubts entrepreneurs have when it comes to satisfy its customers. On the other hand, this study has a particular value to the researcher responsible for it, because all the research and study done just confirmed a lot of expectations and opinions the researcher had. The methods used during this study were made specially around descriptive research and interviews. Those interviews were made interviewing a particular group, in this case, women at the age of 18 or above working in the local commercial businesses, such interviews were made digging around about the main reasons that makes a customer buy something. As a result, it was possible to find out that among the three main possible reasons addressed in this study, the price and quality were the two top factores at the moment of a purchase, therefore, as a result, the businesses that combines a good level of quality among its products as well as providing an affordable price to its customers, will undeniably increase the competition against other businesses in the market, having an advantage on its hands. |
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Cruz, Karla Dayane Bezerra |
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Cruz, Karla Dayane Bezerra Santos, Karina Emannuella Alves de |
| format |
bachelorThesis |
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Santos, Karina Emannuella Alves de |
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Santos, Karina Emannuella Alves de |
| title |
A influência que os fatores preço, marca e qualidade exercem sobre o comportamento de compra das consumidoras currais-novenses |
| title_short |
A influência que os fatores preço, marca e qualidade exercem sobre o comportamento de compra das consumidoras currais-novenses |
| title_full |
A influência que os fatores preço, marca e qualidade exercem sobre o comportamento de compra das consumidoras currais-novenses |
| title_fullStr |
A influência que os fatores preço, marca e qualidade exercem sobre o comportamento de compra das consumidoras currais-novenses |
| title_full_unstemmed |
A influência que os fatores preço, marca e qualidade exercem sobre o comportamento de compra das consumidoras currais-novenses |
| title_sort |
influência que os fatores preço, marca e qualidade exercem sobre o comportamento de compra das consumidoras currais-novenses |
| publisher |
Universidade Federal do Rio Grande do Norte |
| publishDate |
2016 |
| url |
https://repositorio.ufrn.br/handle/123456789/43469 |
| work_keys_str_mv |
AT santoskarinaemannuellaalvesde ainfluenciaqueosfatoresprecomarcaequalidadeexercemsobreocomportamentodecompradasconsumidorascurraisnovenses AT santoskarinaemannuellaalvesde influenciaqueosfatoresprecomarcaequalidadeexercemsobreocomportamentodecompradasconsumidorascurraisnovenses |
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1774866208570474496 |
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ri-123456789-434692023-08-11T15:12:55Z A influência que os fatores preço, marca e qualidade exercem sobre o comportamento de compra das consumidoras currais-novenses Santos, Karina Emannuella Alves de Cruz, Karla Dayane Bezerra Marketing Comportamento do consumidor Fatores mercadológicos Administração The companies frequently use daily strategies of marketing in which goal is turned to attracting new customers through the administration of influential marketing factors. These elements are directly subjected to precepts that not always match the reality, example of this can be found when the customers states that the connection and relationship among price, brand and quality are directly dependent of each other. Therefore, this research has as its main goal the job of studying and analysing the influence of several factors in the customers behavior, studying mainly key factors such asprice,brand and quality. Such research will be conducted in the city of Currais Novos, Rio Grande Do Norte, Brazil, being targeted specially around the clothing sector as well as studying the standards desires of the customers interested in this area. The result of this study will then help local businesses to fulfill customers most common desires, which means that, at the end of this study it’s gonna be possible to clarify a lot questions and doubts entrepreneurs have when it comes to satisfy its customers. On the other hand, this study has a particular value to the researcher responsible for it, because all the research and study done just confirmed a lot of expectations and opinions the researcher had. The methods used during this study were made specially around descriptive research and interviews. Those interviews were made interviewing a particular group, in this case, women at the age of 18 or above working in the local commercial businesses, such interviews were made digging around about the main reasons that makes a customer buy something. As a result, it was possible to find out that among the three main possible reasons addressed in this study, the price and quality were the two top factores at the moment of a purchase, therefore, as a result, the businesses that combines a good level of quality among its products as well as providing an affordable price to its customers, will undeniably increase the competition against other businesses in the market, having an advantage on its hands. As empresas empregam diariamente estratégias de marketing voltadas para captação dos clientes por meio da administração de fatores mercadológicos influentes. Estes elementos são submetidos a preceitos que nem sempre reproduzem a realidade, à exemplo tem-se a relação diretamente proporcional empregada por alguns consumidores entre o preço, a marca e a qualidade. O presente trabalho dedicou-se a avaliar a influência que os fatores preço, marca e qualidade exercem no comportamento de compra das consumidoras da cidade de Currais Novos/RN, exclusivamente no segmento de vestuários. Pois diante da autonomia econômica conquistada pelas mulheres, do seu interesse pelo mercado de vestimentas, e da diversidade de padrões de compra, verificou-se a necessidade de delinear os comportamentos de consumo comuns a este público, resultando em informações importantes para os empreendimentos deste segmento posicionarem-se de modo assertivo no mercado. Os resultados obtidos permitiram a sociedade esclarecer algumas indagações acerca de atitudes consumistas moldadas ao longo do tempo, enquanto para a pesquisadora conteve um valor particular, pois apresentou dados científicos que complementaram conhecimentos empíricos existentes. Os métodos utilizados foram baseados em uma pesquisa descritiva e de levantamento, para o cumprimento do estudo realizou-se uma revisão bibliográfica, que auxiliou o desenvolvimento da pesquisa e a análise dos dados. O levantamento dos subsídios deteve uma abordagem quantitativa, desenvolvido por meio da aplicação de oitenta e seis questionários, em mulheres a partir de dezoito anos que trabalham no comércio da referida cidade. O tratamento dos dados buscou evidenciar os principais fatores motivacionais de compra. Constatou-se que dentre as três principais variáveis abordadas nesta pesquisa o preço e a qualidade são as que possuem maior influência no momento de aquisição de vestuários, dessa forma as empresas que preocuparem-se em ofertar produtos satisfatórios combinado a um preço equitativo, estarão fomentando o consumo do público analisado e alcançando um posicionamento estratégico diferenciado. 2016-06-07T20:07:50Z 2021-10-06T11:40:19Z 2016-06-07T20:07:50Z 2021-10-06T11:40:19Z 2016 bachelorThesis 2012906538 SANTOS, Karina Emannuella Alves de. influência que os fatores preço, marca e qualidade exercem sobre o comportamento de compra das consumidoras currais-novenses. 2016. 67f. Trabalho de Conclusão de Curso (Graduação em Administração), Departamento de Ciências Sociais e Humanas, Universidade Federal do Rio Grande do Norte , Currais Novos, 2016. https://repositorio.ufrn.br/handle/123456789/43469 pt_BR openAccess application/pdf Universidade Federal do Rio Grande do Norte Brasil UFRN Administração |