O impacto das mídias sociais nas decisões de compra: um estudo de caso na Mototec em Currais Novos/RN
On last year’s social media had a huge advance, and it is gaining more and more space on organizations. The objective of this work was understood the impact of social media on customers buying decision. For this, a case study was made at Mototec Honda dealership, in the city of Currais Novos, in sta...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/43445 |
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| Resumo: | On last year’s social media had a huge advance, and it is gaining more and more space on organizations. The objective of this work was understood the impact of social media on customers buying decision. For this, a case study was made at Mototec Honda dealership, in the city of Currais Novos, in state of Rio Grande do Norte, Brazil. A quantitative research was made with the costumers of the company that bought at least one purchase in the last 3 years. The information was obtained through a quiz in a virtual platform, the interviewed anonymity was guaranteed. For the data analysis, they were organized in graphs for a better understanding. It has a small resistance by the costumers at quiz response, making difficult to collect data. Lastly the academic work showed the necessity of investment on digital marketing by the company, and a careful with the relationship with the costumers on digital sphere. |
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