A venda de produtos diet e light e o perfil do consumidor: um estudo de caso no Supermercado Rede Mais - Santa Cruz/RN
This work is the result of a survey conducted at Rede Mais Supermarket, located in the city of Santa Cruz, in the interior of Rio Grande do Norte. The research had as main objective to know the profile of the consumer of light and diet foods that frequents the said supermarket, and through these dat...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/43444 |
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| Resumo: | This work is the result of a survey conducted at Rede Mais Supermarket, located in the city of Santa Cruz, in the interior of Rio Grande do Norte. The research had as main objective to know the profile of the consumer of light and diet foods that frequents the said supermarket, and through these data to identify strategies based on the fundamentals of the marketing, to attract the consumer and the non-consumer of these products. The methodology used was field research. As a data collection tool, a questionnaire was used, consisting of 10 questions, 9 closed (objective) and 1 open (discursive), which classified the research as quali-quantitative. The application of the questionnaire was carried out in the supermarket itself. The use of the data generation tools allowed us to approach the customer, where he could present his needs regarding the consumption of the products of this food segment and express his opinion about the consumption and satisfaction process, marketing focus. From the data generated, it was possible to conclude that people's eating habits are changing more and more, and that quality service offerings strongly influence product consumption and customer loyalty. |
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