Comunicação visual na Biblioteca Central Zila Mamede na perspectiva dos alunos ingressantes na UFRN: um enfoque na utilização de elementos de wayfinding
It addresses the importance of visual communication studies in university libraries focusing on the application of wayfinding elements. In this sense, it analyzes the wayfinding system adopted by the Biblioteca Central Zila Mamede (BCZM) and its impact on the information search behavior of enteri...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/39736 |
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| Resumo: | It addresses the importance of visual communication studies in university libraries
focusing on the application of wayfinding elements. In this sense, it analyzes the
wayfinding system adopted by the Biblioteca Central Zila Mamede (BCZM) and its
impact on the information search behavior of entering students from the Universidade
Federal do Rio Grande do Norte (UFRN). For this purpose, a bibliographic research
was carried out in order to elaborate the theoretical basis of the research, which made
possible the understanding of the importance of wayfinding studies and their
application in the context of libraries. In addition, with the objective of identifying the
wayfinding elements present in the BCZM, a direct observation of the environment was
carried out in which, to guide it, the wayfinding guidelines for university libraries
proposed in this work were applied. As a result of this observation, none of the
guidelines were fully met. This led to the conclusion that there is little application of
wayfinding elements in BCZM. Finally, in order to understand the perception of entrant
students in the UFRN regarding the quality of the wayfinding used in BCZM,
questionnaires were applied to a random sample of 37 students enrolled in the
undergraduate courses of the Centro de Ciências Sociais Aplicadas (CCSA), which
entered the period of 2019.1. As a result, it was found that a considerable number of
respondents do not feel able to conduct consultations without the assistance of other
people, although the great majority affirm that the quality of the signaling employed is
good or excellent, demonstrating that there is in fact an illusory perception of the main
function of the signaling, which is to guide the user during his route. |
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