A ciência no portal da UFRN: uma análise da produção noticiosa da instituição
The communication of Brazilian science can, and should, be done in the places where it is being researched and built daily: in institutes, universities and laboratories in all regions of Brazil. Therefore, it is interesting in this research to question the space and treatment given to science news o...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/38403 |
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| Resumo: | The communication of Brazilian science can, and should, be done in the places where it is being researched and built daily: in institutes, universities and laboratories in all regions of Brazil. Therefore, it is interesting in this research to question the space and treatment given to science news on the institutional website of the largest institution of higher education and research in Rio Grande do Norte, the Federal University of Rio Grande do Norte (UFRN). To answer this question, the productions involving Science, Technology and Innovation published in the four-month period, from August to November 2019, on the institutional website of UFRN were cataloged. Then, these productions were separated into three analysis groups (Group 1, Group 2 and Group 3) according to their journalistic characteristics. This division was made so that content analysis could be carried out, based on theorists Gislene Silva (2003, 2005), Kunsch (2018) and Vizeu (2003), and quantitative analysis in relation to the journalistic coverage of the areas of knowledge. Based on that, it was observed, in the content analysis, the production potential for Groups 1 and 2, each within its dissemination objectives, to produce content better designed to disseminate Science. While the reports in Group 3 celebrate the best of science journalism: the deepening of scientific research produced by researchers at UFRN, with data, graphics and images to facilitate the understanding of the content covered. In turn, in the analysis of the areas of knowledge, the conclusion reached was that the productions of Groups 2 and 3 can improve their coverage field to more evenly cover the areas of knowledge, in the same way as with news from the Group 1. In addition, in this monograph, there was also an increase in the number of Science productions during the month of November 2019, a relevant data to represent the growth of the Communication Agency's attention with Science news and reports throughout the period. Thus, by understanding science journalism as a partner of the UFRN Portal for the popularization of Science, the Communication Agency, in addition to contributing to society's knowledge of scientific guidelines, may also start to strengthen the construction of the university as a reference with regard to the production of quality scientific knowledge in Rio Grande do Norte. |
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