Percepção dos consumidores em relação a produtos para animais domésticos
The constant growth of the pet products market, even during the economic crisis caused by covid-19, makes the emergence of product development projects for this sector natural. To efficiently execute this type of project, it is necessary to obtain information about the market, as they will directly...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/35672 |
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| Resumo: | The constant growth of the pet products market, even during the economic crisis caused by covid-19, makes the emergence of product development projects for this sector natural. To efficiently execute this type of project, it is necessary to obtain information about the market, as they will directly influence the production process to be elaborated. In this sense, the objective of this study is to analyze the behavior of the Pet market consumer, focusing on Pet Care products, identifying profiles and market trends. For this, an exploratory market research was carried out, through the survey method, using as an instrument the application of a questionnaire, which collected online responses from 144 people, mostly residents of Rio Grande do Norte. The analysis of the results was performed using Excel software (2012). The results obtained revealed that a large part of the population is tutor of a pet, and among those who are not tutors, 73.68% intend to become one day. The persona of those who are tutors is a woman, between 25 and 34 years old and with a single marital status. The data also revealed that dogs are 76% of pets, but the population of cats tends to grow more than that of canines. In addition, offering products for home use, and making them available in pet shops and supermarkets, was identified as a strong strategy. As for the marketing strategy, the need to convey confidence to the consumer was revealed, as well as the importance of an efficient pricing policy. That said, the study achieved its objective, proved the importance of understanding the consumer in product development projects, and clarified the close relationship between technical knowledge of production processes and market understanding. |
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