Marketing 4.0: a importância das mídias sociais como ferramenta de divulgação dos cinemas em Natal/RN
Marketing 4.0, especially social media, has contributed to the growth of several types of Market, it has become necessary due to the continuous technological evolution and the change in the consumer profile, which has become more computerized and demanding. Among the market options for analysis, the...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/35289 |
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| Resumo: | Marketing 4.0, especially social media, has contributed to the growth of several types of Market, it has become necessary due to the continuous technological evolution and the change in the consumer profile, which has become more computerized and demanding. Among the market options for analysis, the Natal/RN cinemas are highlighted for being one of the main forms of current entertainment in the city, culture trainers and behavior transformers. Considering this context, this study was developed in order to analyze the importance of social media as a tool for promoting cinemas in Natal/RN. For this, an exploratory field research of a descriptive character with a quantitative approach was used through a questionnaire with closed and semi-open questions with consumers of Natal cinemas. Among the results obtained with the research, it can be concluded that the interviewees believe that social media is very or extremely important in promoting cinemas in Natal/RN, however the cinemas in Natal do not use the tool effectively. |
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