Tecendo redes: uma análise sobre o banco comunitário de Pureza - Bebida Velha/RN e sua relação com seus beneficiários
Relationship marketing is a recurrent theme in the market and consumer research, and an extremely essential in relationships between solidarity economy initiatives, where community relations are the center of everything. The objective of this paper is to evaluate how the socioeconomic relations betw...
Na minha lista:
| Autor principal: | |
|---|---|
| Outros Autores: | |
| Formato: | bachelorThesis |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
|
| Assuntos: | |
| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/35213 |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
| Resumo: | Relationship marketing is a recurrent theme in the market and consumer research, and an extremely essential in relationships between solidarity economy initiatives, where community relations are the center of everything. The objective of this paper is to evaluate how the socioeconomic relations between the Banco Comunitário de Pureza (BCP), its users and local commerce are characterized in the community of Bebida Velha/RN. Firstly, the paper addresses the themes of solidarity economy, solidarity finance and community banking and relationship marketing applied to grassroots organizations, with all their depth, dimensions and specificity. Alongside this, the results of the application of an adapted Mallmann's survey of a relationship analysis scale are analyzed to measure the attributes of Relationship Marketing, segmented by the dimensions: Dependence, Comparisons, Investment, Information Exchange, Trust and Commitment, where it was possible to verify that, in general, there is a good relationship between the beneficiaries and the BCP, but with specific dimensions that have neutral or low scores. |
|---|