Personal branding: uma análise do marketing pessoal de Camila Coelho
Contemporary society has become a representation of the spectacle of everyday life. The Digital Age has brought to today's society the intensification of a decades-old inheritance, narcissism. Through digital technologies the postmodern man is similar to Narcissus with the display of himself in...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/34485 |
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| Resumo: | Contemporary society has become a representation of the spectacle of everyday life. The Digital Age has brought to today's society the intensification of a decades-old inheritance, narcissism. Through digital technologies the postmodern man is similar to Narcissus with the display of himself intensified by the democratization of information. From this, the Show of the Self (SIBILIA, 2017) presents an updated rhetoric about human behavior, about its intimacy now in the public sphere, and like the spectacle, the curation of the intimate is now the objective of the postmodern subject. The concept of personal branding comes into this reality with techniques and concepts that allow you to help careers with the help of Personal Branding. The time has never been so timely to realize how important personal marketing is in generating a “person product” value. The unfolding of the urban concept “it girl” is also analyzed in this paper. With that in mind, Camila Coelho, a Brazilian digital influencer, was chosen to be the target of the case study, based on a recurrence analysis of her personal brand strategies in her official Instagram account. |
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