Futebol feminino brasileiro e ativismo digital: reflexões sobre a luta em prol da visibilidade da mulher no esporte
Historically, women were made invisible in soccer in Brazil. From circus attractions to the legal prohibition of sports to the reiteration of social stereotypes, women have always encountered - and still encounter - barriers to their insertion in soccer. The brazilian media, in turn, never contribut...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/34447 |
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| Resumo: | Historically, women were made invisible in soccer in Brazil. From circus attractions to the legal prohibition of sports to the reiteration of social stereotypes, women have always encountered - and still encounter - barriers to their insertion in soccer. The brazilian media, in turn, never contributed to the popularization of women's soccer in the country. The media spaces devoted to this sport over the years have always been small, so that, only in 2019, the Women's Football World Cup, which had its first edition in 1991, was broadcast by a TV, Globo. The brands, which always directed attention to men's soccer, from this World Cup also turned to brazilian women's soccer. In the face of invisibility and lack of representativeness, actions and campaigns of activism began to appear on and off the field, such as the online activism campaign, #JogaPraElas. In this context, the present work aims to make a reflection on activism in relation to women's soccer in Brazil. Therefore, authors, books, articles, articles of news portals and sports are used in order to present the history of women's soccer in Brazil, discuss the relationship of this sport with the media and brands, discuss the role of women in soccer in Brazil and understand activism, its various forms of manifestation and how such forms are used in favor of Brazilian women's soccer, such as actions and campaigns such as GoEqual, #RespeitaAsTorcedorasNike and especially #JogaPraElas. With the work, it was possible to realize that, although the advances occurred after the 2019 Women's Soccer World Cup, the road to the sport in Brazil is still very long, requiring a real representation of women in the soccer field as a and especially in the media. Thus, activism campaigns, such as those mentioned in this paper, are not only justified, but are quite important for the country of soccer to be the country of women's soccer too. |
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