O terceiro setor e o planejamento de comunicação
The present work has as general objective to reflect on the communication planning for the Third Sector. Therefore, from the bibliographic research of the authors Manãs and De Medeiros (2012), Lima (2019), Lupetti (2000), Côrrea (2002), Chacel (2011), among others, it was possible, at first, to feel...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/34441 |
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| Resumo: | The present work has as general objective to reflect on the communication planning for the Third Sector. Therefore, from the bibliographic research of the authors Manãs and De Medeiros (2012), Lima (2019), Lupetti (2000), Côrrea (2002), Chacel (2011), among others, it was possible, at first, to feel what the Third Sector is and its characteristics, to later present as reflections on communication planning, importance and steps, and finally, to discuss communication planning for the Third Sector. In this sense, the work lists the main elements that should be used to think about the communication of Non-Governmental Organizations (NGOs), an integral part of the Third Sector, in a strategic and assertive way. With this, more than determining how the communication planning for NGOs should be, creating, therefore, a plan model, the work sought to illustrate how the communication planning for the Third Sector should be thought. |
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