O som da mídia: a música como instrumento de comunicação na publicidade
Music can be studied in various ways, we can approach it both from the point of view of its technical composition (melody, harmony, rhythm, timbre, etc.), as well as its historical-cultural character and its influences on society, among others strands. And, depending on the approach, we can find dif...
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| Formato: | bachelorThesis |
| Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/33996 |
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| Resumo: | Music can be studied in various ways, we can approach it both from the point of view of its technical composition (melody, harmony, rhythm, timbre, etc.), as well as its historical-cultural character and its influences on society, among others strands. And, depending on the approach, we can find different definitions for its concept and its applications.
Thus, this work intends to discuss how music influences the perception of media pieces and how they help in the assimilation of the message that the brand wants to convey to its potential consumers, because, contrary to popular belief, music within a commercial is not just another unimportant complement to the image, acting as a background, but a form of expression that, when used well, has the power to subtly persuade the consumer, generating an identification with the brand, acting as an element that complements and reframes the message in the advertisement, making it more creative and attractive, becoming, therefore, a competitive differential in relation to other advertisements, remaining in the consumer's memory for much longer.
Throughout this study, we will understand, therefore, that the image and the text would not have the same impact on the consumer, without the presence of music in the advertising piece, since the musical language complements and even reframes the verbal and visual language in advertising , making you more creative, thus attracting more attention from your target audience. |
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